Monday, June 21
APA|NY Image Makers Lecture Series
Mark Moffett
Monday, June 21, 6:30-8 p.m.
Admission: Free (seating is limited)
*No advance registration is required
SoHo Apple Theater, 103 Prince St (between Mercer and Greene)
Sponsored by:
Mark Moffett
www.doctorbugs.com
To buy the new book: http://tiny.cc/98ajp
Dr. Mark W. Moffett has won not only some of the leading awards in photography and journalism, but honors for his exploration and science. His goal has been to bring back stories of new species and behaviors, which he has done in over two dozen articles for National Geographic Magazine. Here Mark discusses some of his adventures and how a captures his stories in the camera, with the quirky charm that has lead to him appearing multiple times on Conan O'Brien and the Colbert Report.
Monday, June 14
Presented by Stephan Sagmiller of CYAN JACK
Monday, June 14
6:30 p.m. Doors
7-9 p.m. Presentation
WHERE
Calumet Photographic
22 W 22nd St
New York, NY 10010
Online registration is closed. We can take a limited number of people at the door.
$10 APA Members
$20 Non Members
Not a member? Join now + attend this event for FREE!
Brief:
In today’s fiercely competitive marketplace, photographers are looking for ways to reinvent themselves and generate new sources of revenue. For many photographers, a partnership with the right retoucher is a crucial turning point in their careers. Realizing you need a retoucher is step one, seeking out and developing fruitful partnerships with retouchers is essential. Stephan Sagmiller from CYAN JACK will demonstrate how retouchers can afford you time, facilitate new stylistic directions and provide the resources needed to develop and perfect award-winning imagery.
What photographers will learn:
-How collaborating with a retoucher can make you more money
-How to communicate more clearly and efficiently with retouchers
-How to provide retouchers the images they need to do their best work.
-How to prepare photography and reference materials for a retoucher.
-Case Studies: How other photographers use retouching.
-Estimates: How to budget for retouching.
-When to use an on-set retoucher or integrated retoucher/digital tech
-Why hard proofs are still important in the retouching process.
-Standard practices in post-production workflow.
Demos:
-Digital capture demo - Highlighting benefits of pre-processing images developing a look during the shoot.
-Proper Illustration of retouching notes and commonly used notations using Adobe Photoshop, live edit VS notes made directly on proofs.
-How to process raw files for your retoucher using Adobe Camera Raw.
About Stephan Sagmiller:
Stephan Sagmiller is a retoucher, educator and the founder of CYAN JACK, a select digital retouching studio in New York City. He studied photography at the International Center of Photography and has a BA in digital arts from Henry Cogswell College. Named a top retoucher and digital tech by pop photo magazine his clients include W magazine, Sony Records, Interview, Virgin Mobile, and Jessica Simpson. He teaches retouching techniques and theory to professionals as well as beginners both through private consultations and through intensive workshops.
RAFFLES:
Raffle tickets will be for sale at the event
+One Image Rights Annual Membership (valued at $240)
+One license for Blinkbid Estimating & Invoicing Software (valued at $229)
SPONSORED BY:
Protect Your Photos Using ImageRights
Using innovative visual search and image recognition technology, ImageRights discovery service works ceaselessly and efficiently to look for your images online, identify who's using them and how. ImageRights empowers rights holders by reducing illegal image use and recovering fees for the unlicensed use of their works. Monthly subscriptions start at only $9.95. APA members receive a 10% discount for all ImageRights services.
EXAMPLES OF WORK FROM CYAN JACK:
Monday, May 17
Social Media Marketing
THIS EVENT IS NOW SOLD OUT! THANK YOU!
Monday, May 17
Calumet Photographic
22 W 22nd St
New York, NY 10010
Doors 6:30 p.m.
Seminar 7-9 p.m.
Event description:
This seminar will provide useful background on the social media arena (Facebook, Twitter, LinkedIn, and more), offer tactical and strategic advice, delve into some case studies, and offer short and long term action items to help your marketing take advantage of these digital arenas.
Social Media fosters greater connectivity and person-to-person communications than traditional marketing channels can offer. It empowers your strengths and provides a platform for growth. Not only are more and more people using social networks to promote themselves, there are also more and more people "listening" to social networks in order to research and learn about opportunities, contacts, and trends. Have you ever "googled" someone before meeting with them in person? Then you're "listening" to social media. You're seeking the digital traces of that person. Question is, are you cultivating your own digital traces? What happens when someone seeks to learn more about you and your skills? Let's put a plan in place that builds up your digital traces, allowing your contacts to find you, learn more, and build a direct connection.
REGISTRATION LINKS
THIS EVENT IS NOW SOLD OUT! THANK YOU!
Have questions? Submit them in advance by Monday, May 10!
Contact Jason via email jm@wiseelephant.com or Twitter @jelefant Hashtag: #apanySM
Raffles:
Tickets will be for sale at the event for $2 each or 3 for $5 (cash only)
-Agency Access Tri-State Membership, valued at $595
-TWO Dripbook Premium Accounts, valued at $350 per year for the life of the account
About Jason Moriber
After working at a handful of start-ups (and before that, 6 years of art
school) I helped launch Wise Elephant, a marketing strategy and tactics
firm, where I am the Director of Strategy. I have an MFA in drawing, have
played in 4 bands, given presentations to IT auditors, start-ups, and
organic farmers, and am in constant awe of the amazing people I learn about,
meet, and sometimes get to work with.
My goal is to create programs for my clients that provide tangible results,
resonate with a widening market, and have a positive impact on their bottom
line. Creating and identifying opportunities are my main tasks. My process
is simple; I read between the lines, stay open to all ideas, and listen very
deeply.
SPONSORED BY
Wednesday, May 12
APA|NY Image Makers Lecture Series
Sarah Small + Jason Florio
Wednesday, May 12, 6:30-8 p.m.
Admission: Free (seating is limited)
*No advance registration is required
SoHo Apple Theater, 103 Prince St (between Mercer and Greene)
Sponsored by:
Sarah Small: The Delirium Constructions: Improvisation and Implausible Interaction
www.sarahsmall.com
Image ©Sarah Small
ABOUT THE LECTURE
Sarah Small’s photography brings together groupings of distinctive visual personalities into fresh interaction in scenarios she contrives from the ground-up. Despite constructing these scenes, she captures authentic experiences of curiosity, unease, sensuality and alienation, often occurring simultaneously, just under the surface of her candy-colored, starkly-composed images.
This lecture will discuss how issues like technical considerations, artistic strategy, and the practicalities of photographing humans cohere to make her images what they are. Through a discussion of three of her own works, Small will explore how such issues intersect with her personal trajectory in her work. Sarah will talk about how the mundane details of a shoot – from choosing locations to casting models and setting up lighting – inform and are informed by models’ responses to one another and the experience of being photographed. In turn, Small will share how these considerations relate to both the vision that guides her work and the eventual images she produces. By sharing personal anecdotes about her artistic growth, including disappointments and (sometimes lucky) mistakes, Small will discuss how she has come to understand the relationship between these elements, and how problems, practicalities, and improvisations can be creatively enlisted together in dynamic images.
BIO
Sarah Small, a New York based photographer. Her work explores disassociated themes in the same glance by bringing people, activities and emotions -- with little overlap in reality or imagination -- into implausible contact. Small’s images capture living subjects up-close and in intimate interaction in stark compositions and disarming candy colors.
Small’s work has appeared in publications including Vogue, Life, Rolling Stone, HOW, Surface Magazine, Psychology Today, Sony, Vice, Playgirl New York Magazine, and The New York Times. Her images have been exhibited in major and minor U.S. cities alike, in such venues as The Corcoran Gallery, Farmani Gallery, Stricola Contemporary, Center for Fine Art Photography, Exit Art, Silverstien Photography, Chelsea Art Museum, Jen Beckman, and Photographic Center Northwest. Small’s work has been shown around the globe in cities including Paris, Berlin, London, Beijing, Nantes, Amsterdam, Toronto, and Sydney, and showcased in exhibitions at the Australian Center for Photography, Caprice Horn Gallery, and the Bova Image Festival.
Small has been the recipient of numerous awards. Most recently, she was given a 10 Best 10 Award by WIN Initiative and Resource Magazine. This past summer, she was one of two American finalists in the 8th annual International Talent Support Competition (ITS#8). Small has been nominated for the Santa Fe Prize, and for 3 consecutive years, she has been a finalist in Photo Lucida’s Critical Mass Competition. She has been honored in competitions held by American Photography 24, Magenta Foundation, Px3, and the Annual Photography Masters Cup. Small was given the Avant Gaurdian Award by Surface Magazine in 2005 and, three years later, selected as one of eight honorees spanning the life of the decade-old competition. Recently, American Photo Magazine named her as one of the “Top 13 Emerging Photographers” working today.
Small currently teaches at the Parsons School of Design and has served as a board member for the American Society for Media Photographers, New York Chapter. She was born into a family of musicians and writers and spent her high-school years wandering the streets of her hometown of Washington, D.C., equipped with her Pentax K1000. Following her training at the Rhode Island School of Design, Small moved to Brooklyn where, when not working on photography and performance projects, she sings and arranges vocal scores with Black Sea Hotel, Brooklyn’s Balkan a Cappella quartet.
Jason Florio: Photojournalism: A Personal Psychosis
www.floriophoto.com
Image ©Jason Florio
BIO
Jason Florio is a NYC based photographer and writer from London. For the past 10 years he has worked as a freelance photojournalist around the globe for publications including The New Yorker, New York Times, Outside, Liberation, and The Times of London, completing stories that attempt to reveal the unseen and to provide an alternative point of view on people and places. At the beginning of his career he had the dubious recognition of being one of the last photographers in Afghanistan to photograph the anti-Taliban commander Ahmed Shah Masoud in August 2001, who was assassinated by Al Queda operatives on September 9th, then to be at the foot of the World Trade Center on September 11th as it collapsed. Since then he has returned to Central Asia a number of times on both personal journeys and assignments. Whether it’s bat hunting in Suriname or searching for pirates in Somalia he is most at home away from home and immersed into a story. Florio spent the last 3 months of 2009 making a 930 km expedition by foot of The Gambia, West Africa to produce a series of portraits of African chiefs for which in part he was given fellowship of the Royal Geographical Society in London. The Gambia has been a place Florio regularly returns to. For the past 12 years he has made yearly trips there to work on a long term large format portrait project of the people that live in and around a sacred forest there called Makasutu. The culminating body of work was shown in New York in 2009 in a solo exhibition and the work won a Black and White magazine Spotlight Award, as well as garnering him a nomination for the Santa Fe prize. Florio was awarded the Joy of Giving Something grant in 2004 to produce the first ever assigned story for Aperture in their 50 year history, called ‘This is Libya’, which is now part of the permanent collection of The Forward Thinking Museum. His work on Afghanistan is in the permanent collection of the Brooklyn Museum of Art in New York, as well as a number of private collections. Between magazine assignments and photographing for NGOs this year he is planning another expedition to West Africa to retrace the journey of his hero, Scottish explorer Mungo Park, who went in search of the source of the Niger River 200 years ago.
ARTIST STATEMENT
For me, photography is a way to strip away the boundaries, the prejudices and the false ideas that society and environmental pressures impose to frame my vision.
It is a conduit and a tool for me to bridge a myriad of boundaries be they linguistic, age or ideological. The most important thing to me about photography is the making of it, not necessarily the exhibiting or showing it in a magazine. It's being in the moment and the connection that I feel with that person or place and how through what I aim the camera at is really a way to describe myself and a way to engage with humanity.
Thursday, May 6
Get Found: Search Engine Optimization for Photography Websites
Presented by
Thursday, May 6
Doors 6:30 p.m.
Presentation 7:30 p.m.
WHERE
Calumet Photographic
22 W 22nd St
New York, NY 10010
FEES
FREE TO APA MEMBERS
Send your name to rsvp@apany.com by Tuesday, May 4
$10 for Non-Members + Register here
Not a member? Join now and save 20% off your membership + attend this event for FREE!
Photographers hoping to get more business online must learn to harness Google Search, the world’s most powerful marketing tool, to drive fresh new traffic to their websites.
In this Session PhotoShelter co-founder and CEO Allen Murabayashi demonstrates why SEO is so important to photographers and walks participants through the basic principles that photographers must know if they care about getting found by Google Search. Drawing on the wisdom found in PhotoShelter’s free online e-book SEO for Photographers (http://www.photoshelter.com/mkt/research/) Allen also brings deep experience developing tools to help photographers build thriving photo businesses online.
In this session Allen covers how strong SEO can
- Attract media outlets and blogs alike
- Drive valuable traffic
- Increase search engine ranking
- Bring SEO link “juice” to your site
In addition, Allen will discuss the importance of measurement tools like Google Analytics and the Google Keyword tool to inform online marketing and website design as well as SEO decisions. Throughout his lecture, Allen shares dozens of examples of SEO success stories and exposes the key traits of the masters of marketing photography online.
Presented so even the least tech savvy can follow along, SEO for Photographers unlocks many of the mysteries surrounding how Google Search works and how using it effectively can help grow any photo business. Photographers of all levels will leave armed with new tools to improve their website performance and reach their photo business goals - whether they intend to book more clients, assignments and commission work, generate online image sales, or simply build a following for their art.
Allen Murabayashi
Born and raised in Honolulu, Allen Murabayashi is the CEO/Founder of PhotoShelter, Inc, an online service that provides website, archive and sales functionality to over 50,000 photographers worldwide. Allen has authored several free online marketing guides for photographers, including The Photographer's SEO Cookbook and Google Analytics for Photographers. He also serves on the Board of Directors of the Eddie Adams Workshop — the leading student and young professionals photojournalism workshop. Allen was previously a founding employee of hotjobs.com and is a graduate of Yale University, much to the relief of his parents.
SPONSORED BY:
APA|NY Image Makers Lecture Series
Robert Tardio + Jeff Mermelstein
Wednesday, April 14, 6:30-8 p.m.
Admission: Free (seating is limited)
*No advance registration is required
SoHo Apple Theater, 103 Prince St (between Mercer and Greene)
Please join us after the lecture:
Puck Fair Bar
We'll provide some snacks + cash bar
298 Lafayette St (just south of Houston)
Sponsored by:
Image ©Robert Tardio
Robert Tardio: Finding the Beauty in Everyday Objects
www.roberttardio.com
Photographer Robert Tardio was raised in the outskirts of Washington D.C.
He attended Colgate University where he studied art history, photography, and film, and received his B.A. with Honors in Fine Arts. Robert moved to New York City to pursue work as a photographer and opened his New York studio in 1987. He works on advertising, editorial, and design assignments and has received numerous awards in recognition of his creative efforts including a Clio and an MPA Kelly award. He has also been recognized by numerous publications including Print Magazine, Communication Arts, Art Direction, Graphis, PDN/Nikon, and the APA awards book.
Image ©Jeff Mermelstein
Jeff Mermelstein
www.billcharles.com
www.rickwesterfineart.com
Jeff Mermelstein, the son of Holocaust survivors, was born in 1957 in central New Jersey. His books include SideWalk (Dewi Lewis Publishing, 1999), No Title Here (powerHouse Books, 2003), and most recently, Twirl/Run (powerHouse Books, 2009). He is the recipient of an Aaron Siskind Foundation Fellowship and the European Publishers Award for Photography. His work has been published in many magazines including The New York Times Magazine, The New Yorker, Artforum, Aperture, and DoubleTake. His photographs are featured in the collections of The Art Institute of Chicago, The Museum of Fine Arts, Houston, The International Center of Photography, NY, and others. Mermelstein is represented by Rick Wester Fine Art and Bill Charles, Inc. and lives with his wife and son in Brooklyn, NY.
THURSDAY, APRIL 1 - FOOLS RUSH IN
WIN-INITIATIVE AND APA|NY ANNOUNCE ALL DAY PHOTO SEMINAR. ‘FOOLS RUSH IN’ TO FEATURE PORTFOLIO REVIEWS, PANEL PRESENTATION MODERATED BY KAREN DSILVA AND GUEST SPEAKER NAOMI HARRIS.
Wise men say only fools rush in, but WIN-Initiative and the New York chapter of the Advertising Photographers of America (APA|NY) say you’d be a fool to miss their upcoming, all-day photography seminar ‘Fools Rush In’ set for Thursday, April 1st.Though set for April Fools’ Day, the all-day event is certainly no joke. Portfolio reviews, a panel discussion, a marketplace, a guest lecturer and special announcements will all take place. Food, beverages and music will ensure that the day transitions into a night party. Held at the Bathhouse Studios in the East Village, the event kicks off with a portfolio review, where attendees can have one-on-one reviews of their work by esteemed members of the photography community. Each attendee will have three 15-minute sessions with the likes of Pulitzer Prize-winning Photo Editor Stella Kramer, Alison Zavos (Publisher/Managing Editor of photo blog Feature Shoot) and Dripbook.com co-founder and Creative Director Alex Wright, among other notable names (below).
A moderated panel dubbed ‘The Bright Future’ will follow the portfolio reviews. Focusing on the state of photography and its imminent changes, the panel will include some of the notable reviewers as well as other prominent leaders in the field.
‘Fools Rush In’ will also feature a marketplace, allowing for key sponsors to interact with participants and demonstrate how their products can better serve them. The list of sponsors include SONY, Bron Imaging Group, Arc, Adorama, Agency Access, Blinkbid and Duggal, who will be showcasing recent work from local WIN and Contaminate NYC talent. (The exhibition, which will be taking place throughout the day, is open to anyone who registers for the event.) SONY will be on hand to award the WIN’s 10 Best 10 regional winner with the a550 DSLR. The night’s biggest draw will be a guest lecture by Naomi Harris, who will kick off the fourth installation of WIN’s Take 5ive event.
Food, beer and wine will be available during the seminar, and musical performances by bands: Live Footage, The Bill Murray Experience and jazz singer Silvia Cecchetti will keep the party going.
Ticket prices are available in two brackets. All day attendees pay $60 (or $50 for WIN Talent and APA members), which includes the portfolio reviews, panel discussions, creative marketplace, the exhibition and a VIP Pass. VIP Pass holders have access to the VIP lounge where they can mingle with portfolio reviewers and speakers.
Non-review attendees pay $20 ($15 for members, pre-registration only) and can join in at 3:00 p.m. to enjoy the panel discussion, lecture, live performances and Take 5ive party events.
With so much to see, hear and take part of, consider it foolish to skip out on the Spring’s biggest photography event.
THURSDAY, APRIL 1
BATHHOUSE STUDIO
540 E 11TH ST BETWEEN AVENUES A AND B
FOOLS RUSH IN TIME FRAME:
11:30AM – Doors open
12-3PM: Portfolio Reviews
3:30 – 5PM: Panel Discussion moderated by Karen DSilva: The Bright Future
5 – 7PM: Sponsor booths, food by O'Barone, Giano, and Cafecito, music
by The Bill Murray Experience and Silvia Cecchetti, mingling
7 – 8PM: Guest Speaker Naomi Harris
8 – 9PM: Take 5ive
9 – 11PM: Music by Live Footage + Party, party, party.
RAFFLE
Raffle tickets will be for sale for $2 each or 3 for $5 at the event
(cash only)
-Agency Access North American Subscription valued at $925
-Blinkbid Estimating and Invoicing Software valued at $229
-Tenba Messenger Bag (orange) valued at $114.95
-Tenba Sling Bag valued at $103.95
-Dripbook Gift Certificate
FOOLS RUSH IN TICKET PRICING:
VIP Day Pass (includes portfolio review): $60 non-member day
/ $50 member
+ ADVANCE
REGISTRATION REQUIRED - SPACE IS
VERY LIMITED
WE WILL TAKE PEOPLE
ON A FIRST-COME FIRST-SERVED BASIS ONLINE ONLY - no phone calls
INSTRUCTIONS:
EMAIL foolsrushin@apany.com to
register and include the following information:
- name
-
email address
-
phone number
- top 4 choices
for Reviewers
WE WILL DO OUR VERY BEST TO ACCOMMODATE YOUR TOP CHOICES, WE CANNOT MAKE GUARANTEES
-We will contact you to confirm your registration, collect payment,
and assign your review appointments
-You will be guaranteed TWO review slots between 12-2 p.m. that we will assign
you based on your top FOUR choices for reviewers
-From 2-3 p.m. there will be "OPEN REVIEWS." You may approach
any reviewer for 15-minute slots (this will not be scheduled, there
might be a wait to see someone, and there is no guarantee that you will see
someone)
Reviews end PROMPTLY at 3 p.m.
Party Pass (starting at 3 p.m.): $20 non-member day / $15 member - $20 at the door REGISTER HERE
About WIN: Created by award-winning photographer Hans Neleman, WIN-Initiative is the world’s largest alternative stock agency, with 750 photographers from around the world, and 20,000 images in its vibrant library. Visit www.win-initiative.com for more information.
PORTFOLIO REVIEWERS:
Linda Carey, Producer and Photo Manager
Patrick Casey, Creative Director Marge
Casey + Associates canceled and replaced by Nicki Silverman,
Agent Marge Casey + Associates
Louisa J. Curtis, Chatterbox
Enterprises
Blog
Karen DSilva, Karen DSilva Creative Services
Andrew Goodman, Partner & Artist Representative at Thomas/Treuhaft
Heloise Goodman, AVP Photography Director Martha Stewart
Living Omnimedia
Julie Grahame,
Curator; Consultant Blog
Stella Kramer, Photography Consultant
Blog
Audrie Lawrence, Photographers Agent Redux Pictures
Agatha Maciejewski, Senior Art Producer, McCann Erickson
Loni Pont, Art Producer/Consultant
Duane Pyous, People Magazine
Tanya Quick, Founding Principal Language Dept
Amy Salzman, Senior Art Producer, William Morris Endeavor Entertainment
Tricia Scott, Merge Left Reps
Ashok Sinha, Photographer
Savannah Spirit, Founder of Veaux and
independent curator
Sean Stone, Photo Editor/Portfolio Consultant, Wonderful Machine
Colleen Vreeland, Freelance Artist Representative
Agatha Wasilewska, Photo Editor and Marketing Consultant
Alex Wright, Co-founder, Creative Director Dripbook
Laura Wyss, Wyssphoto, Inc.
Alison Zavos, Publisher/Managing Editor of photography blog Feature Shoot
SPONSORED BY:
MADE WITH LOVE ORGANIC BAKERY AND CAFE
Secrets of Video Production for Photographers
REGISTRATION IS CLOSED - WE HAVE ROOM FOR 15 PEOPLE AT THE DOOR, THEN STANDING-ROOM ONLY
Email office@apany.com to be put on a waiting list
This two-hour event will outline the steps photographers need to know in creating video and photography in tandem. Join Lee White for an introduction to the steps needed to successfully create video. Photographers that gain the skill set needed to do video and photography together will thrive.
Topics to be discussed:
• The photographer’s unique position for this new market
• How photographers can apply their present skills to video
• The creative planning stage and what new concepts photographers need to think about
• Pre-production and additional considerations when shooting video
• The tools and techniques of video production
• Post-production in the photographer’s studio and calling on outside services
WHEN:
Thursday, February 11
6:30 p.m. Doors
7:15-9 p.m. Presentation
WHERE:
ROOT Brooklyn
131 N 14th St (between Wythe and Kent Avenues)
Brooklyn, NY 11211
FEES:
$10 for APA members - $15 at the door
$15 for Non-Members - $20 at the door
FREE for Student + Assistant APA members
$5 Students + Assistant Non-Members
RAFFLE ITEMS:
-Raffle of Apple’s Final Cut Studio software.
-Free software giveaway of SmartSound composing software and royalty-free music for everyone.
-Giveaways from LaCie and Hoodman.
APA NEW YORK RAFFLE ITEMS:
*Raffle tickets will be for sale for $2 each or 3 for $5 at the event (cash only)
-ADBASE Regional Edition + Emailer (NY tri-state area) (valued at $990)
-Dripbook Premium Account (valued at $468)
Dripbook now supports HD video across Dripbook's promotional platform. Upload high definition video in just about any standard format for display on the Dripbook Website, on an exported personal Website, on an iPhone or Android mobile phone, and embeded on a blog or other Website.
-BlinkBid Estimating & Invoicing Software (valued $229)
ABOUT LEE WHITE
Lee White is presently instructing two college classes on HD video production for photographers at Santa Monica College. One is an intensive six-week class for professionals and the other is a sixteen-week class for photography students at the college. Lee has been a professional advertising photographer for more than thirty years. While still a student at Art Center, College of Design, he shot images for movie posters for Twentieth Century Fox and Paramount. Shortly after starting his professional career he became involved with photomatics for companies such as Mattel plus shooting on set and so began his career-long adventure with narrative imaging. Over a decade ago Lee, started shooting digital video for clients and has experienced video production on all levels from feature films to simple web content. He loves sharing his knowledge with fellow photographers.
APA NEW YORK EVENT SPONSORS
Saturday, February 13 Workshop with Lee White
10 a.m. - 5 p.m.
ROOT Brooklyn
131 N 14th St (between Wythe and Kent Avenues)
Brooklyn, NY 11211
A unique opportunity to attend an all day workshop with Lee White will prepare you to produce stills and video together. It will be an in-depth presentation/demonstration of video production along with photography.
The Saturday subjects will include:
- The importance of workflow including recording formats
- Estimating and planning combined photography and video shoots
- Understanding lighting, filming and sound techniques for video
- Camera, lighting and grip equipment demonstrations
- Editing demonstrations
FREE SOFTWARE: SmartSound will give each attendee a free copy of their Sonicfire Pro 5 software along with free royalty-free music.
More giveaways from LaCie and Hoodman.
The latest equipment and software by Apple, Manfrotto, Panasonic, Zeiss, SmartSound, Redrock Micro, Beachtek, Marshall Electronics, Sennheiser, LaCie and Hoodman will be demonstrated at the event.
How much: $149.95 APA members 10% discount.
To sign up or to see more details click here
APA|NY Image Makers Lecture Series
Stephen Shames: Photography and Social Change
www.stephenshames.com
www.leaduganda.org
Monday, February 8, 6:30-8 p.m.
Admission: Free (seating is limited)
*No Advance Registration is required
SoHo Apple Theater, 103 Prince St (between Mercer and Greene)
Sponsored by:
Images ©Stephen Shames
Images ©Stephen Shames
Photography and Social Change
Stephen Shames will discuss his four decades in photography. All of his work has been about social change. Recently he went from documenting social change to actually working on it in a hands-on manner, starting an educational leadership program called L.E.A.D Uganda which locates forgotten children with innate talents and molds them into leaders. L.E.A.D Uganda finds children living on the edges of society - AIDS orphans, former child soldiers, child laborer - and gives them the world class, 21st century skills necessary to lead Africa into the future. In this very compelling and inspiring program, Steve will be showing photos from various projects throughout his career as well as photos and videos from the L.E.A.D Uganda program and the impact it is having on numerous young lives.
About Stephen Shames
Stephen Shames creates award winning photo essays on social issues for foundations, advocacy organizations, the media, and museums. Steve is author of four monographs: Outside the Dream, Pursuing the Dream, The Black Panthers (Aperture), and Transforming Lives (Star Bright Books). Shames wrote and directed two videos: Friends of the Children and Children of Northern Uganda.
Steve’s 2008 bus shelter and subway ads for the NYC DADS campaign of the City of New York received a Pollie award from American Association of Political Consultants.Steve shot the 2008 and 2009 annual appeal for United Jewish Communities.
Steve’s images are in the permanent collections of the National Portrait Gallery; International Center of Photography; The Bancroft Library, University of California at Berkeley; The Corcoran Gallery of Art; Museum of Photographic Arts, San Diego; Museum of Fine Arts, Houston; San Jose Art Museum; Philadelphia Museum of Art; The Ford Foundation; Smithsonian National Museum of American History, Baruch College; Oakland Museum; University Art Museum, Berkeley, San Francisco Museum of Modern Art, the Elton John Foundation, and the Honickman Foundation. Steve’s two solo shows at the Steven Kasher Gallery, New York were reviewed by The New Yorker. Art projects include Interrupted Lives, an installation piece about an incarcerated woman and her daughter.
Steve has been profiled by People Magazine, CBS Sunday Morning. Esquire, US News, Ford Foundation Report, Photo District News, and American Photo (15 Most Underrated Photographers). The Ford, Charles Stewart Mott, Robert Wood Johnson, and Annie E. Casey Foundations have underwritten his work. He testified about child poverty to the US Senate; lectured at Visa Pour L’Image, Perpignan, France; American Bar Association and Children’s Defense Fund national conferences. PBS named Hine, Wolcott, and Shames as photographers whose work promotes social change.
Awards include: Kodak Crystal Eagle for Impact in Photojournalism, Luis Valtuña Humanitarian, World Hunger Year, Leica, International Center of Photography, Robert F. Kennedy Journalism Foundation, World Press, and New York Art Director’s Club. Clients include Newsweek, People, Esquire, US News, Time; The Ford Foundation, and the Annie E. Casey Foundation.
Long term photo projects not yet been published as books include 21st-Century Americans (portraits of multiracial Americans); The Bronx (20 year study of a drug infested neighborhood); Dads (contribution of low income fathers to their commmunities); Street Kids (Brazil, Bangladesh, India, Romania, Honduras), We Are America, (how children view America after 9/11.), and Homicide in Houston (how gun violence affects children.).
Steve started LEAD Uganda which locates forgotten children (AIDS orphans, former child soldiers, and children living in refugee camps) with innate talents and molds them into leaders by sending them to the best schools and colleges.
Steve is represented by Steven Kasher Gallery in New York for his fine art photographs and Polaris Images in New York for his photojournalism.
MULTI-PLATFORM EDITING
Presenting Your Work to the New Media Landscape
Wednesday, January 27
6:30 p.m. Doors + social with refreshments
7-9 p.m. Presentation
WHERE: Calumet Photographic
22 W 22nd St
New York, NY 10010
THIS EVENT IS NOW SOLD OUT
MULTI-PLATFORM EDITING
Presenting Your Work to the New Media Landscape
Are you trying to refresh your portfolio or website in order to expand your marketing for the New Year? Are you too close to your own work to see it clearly, and are overwhelmed by this ever-changing visual and technological landscape?
Editing isn't easy to do on your own, and it is more important than ever to consider how new technologies and media platforms will affect how your work is viewed.
If you’re wondering about all of this, and what photo editors and art buyers are looking for, then this seminar is for you.
Stella Kramer, award-winning photo editor, will be moderating a panel of industry professionals to talk about new ways in which content is viewed (e.g. iPhones, flexible readers, Tablets, Kindle, etc.), and whether that requires new ways of shooting and editing.
The panel includes:
Roberto De Luna, Photo Editor at Time Out New York
Chris Owyoung, Photographer
Joe Pritchard, Senior Photo Agent at VAUGHAN HANNIGAN
Erin Rabasca, Head of Art Buying R/GA
Alex Wright, Co-founder and Creative Director of Dripbook
Alison Zavos, Photographer, Photo Editor, and the Publisher/Managing Editor of featureshoot.com
We will also be raffling off some great prizes including:
*Raffle tickets will be for sale for $2 each at the event (cash only)
-Agency Access North American Full Access Membership (valued at $925)
-Dripbook Pro Account (valued at $288)
-MP3 of "The View From Here" from Selina Maitreya (valued at $199)
-200 pack of Business Cards + 25 Greeting Cards from MOO(valued at $100)
*All attendees of this event will also receive a free 50 pack of Business Cards from MOO! (Attendees will receive an email with a link)
AND MORE TBA!
ABOUT THE PANEL
Stella Kramer
http://www.stellakramer.com
http://www.stellakramer.com/blog/
http://sharpernewyork.blogspot.com/
Stella Kramer is a multi-award winning photo editor who has worked for such major publications as Newsweek, The New York Times, Brill’s Content, People, Entertainment Weekly, and Sports Illustrated.
She was part of the New York Times team winning the 2002 Pulitzer Prize for Breaking News Photography, and served as the photo editor the New York Times “Portraits of Grief,” memorializing those who lost their lives in the September 11th, 2001 terrorist attacks, which won the 2002 Pulitzer Prize for Public Service, and a 2002 Infinity Award from the International Center of Photography.
Stella now works with photographers to strengthen their creative vision, edit their portfolios and websites, and set marketing plans for their careers. She also lectures and appears at photo festivals around the country as a portfolio reviewer. Stella is interested in new applications of photography, and how photography will transition into the new visual landscape.
Roberto De Luna
Image by Jolie Ruben
Photo Editor at Time Out New York
http://www.robertodeluna.com
http://www.timeoutny.com
Roberto De Luna is an American photographer & photography editor. He was born in New York City, where he continues to live and work.
Having exhibited in several group shows internationally including "Not A. Lear" with artist Amanda Lear, Mr. De Luna has recently been featured in the Dutch art periodical Eyemazing, and also held a solo exhibition entitled "Facing West," which was reviewed in New Yorker Magazine as "appealingly, deceptively casual."
Professionally, Mr. De Luna has been working in the photography industry since he began his career as a Photographer's Assistant at the age of 17. Since those humble beginings, he has been the Photography Editor @ Surface Magazine, and a freelance Photography Researcher for GQ. He has also held Executive Producer positions at Art+Commerce & Anderson Hopkins. Presently Mr. De Luna is the Photography Editor of Time Out New York. Additionally, He has been both a guest speaker and lecturer to students at Parsons School Of Design, Cooper Union, NYU, FIT, Pratt Institute, and SVA.
Mr. De Luna is the proud parent of a black & tan dachshund named Nacho.
Chris Owyoung
Chris Owyoung is an NYC-based photographer specializing in live performances and music portraits. His portfolio includes members of The Metropolitan Opera alongside artists like Bruce Springsteen, Erykah Badu, The Cure and Kanye West. His work has appeared in Rolling Stone, Spin, Vibe, The New York Times, New York Magazine, The Village Voice and Billboard. Chris' website, www.onelouderphoto.com, ranks highly on google for terms related to "music photography". When he's not chasing musicians across the stage, Chris works as a Marketing Associate at PhotoShelter.
Joe Pritchard
After years of owning his own agency, Joe has finally found his place as the Sr Photo Agent at VAUGHAN HANNIGAN, representing internationally recognized photographers, like Martin Schoeller, Mark Zibert, Scott Frances, Brad Harris and others. The diverse talent allows us to showcase their work in advertising, editorial and gallery shows. With a strong focus on personal work our talent are always pushing the boundaries of innovation and creating exciting new work. Joe lives in NYC with his wife and two kids who keep him constantly busy on the weekends.
Erin Rabasca
Head of Art Buying, R/GA
Charged with building the agency’s art buying capabilities from the ground up, Erin joined R/GA in 2007 and currently services world-class clients, including Nike, L’Oréal Paris and Johnson & Johnson. She is instrumental in creating and revising processes and policies for producing and licensing artwork across multiple mediums and media. Prior to joining R/GA, Erin worked at Digitas for seven years, where she played a key role in the development of the New York office’s art buying department. Throughout her career, she has used photography to help craft and execute the visual language and creative platforms for a wide-range of multinational brands, including American Express and Pfizer.
Erin speaks regularly at industry events to advise artists and photographers on the evolution of the art buying industry from the agency perspective and how it impacts their professional development. She earned a Bachelor of Science degree from Boston University.
Alex Wright
http://www.dripbook.com
http://www.alexwright.net
Alex Wright is a co-founder and Creative Director of Dripbook, an online promotional platform for professional visual creatives. Dripbook offers a wide array of promotional tools to photographers, illustrators, designers and other creative professionals worldwide. Alex has also led an established career as a commercial, editorial, and art/culture photographer. Alex lives and works in Brooklyn, New York.
Alison Zavos
http://www.alisonzavos.com
http://www.featureshoot.com
Alison Zavos is a photographer, photo editor, and the Publisher/Managing Editor of the photography blog, Feature Shoot. She was born and raised in Pensacola, Florida, but it was not until she studied at Parsons School of Design that she developed her passion for photography. Her work has run in various print and online publications, as well as being featured as part of the American Photography 23 book and exhibition. She was invited to do portfolio reviews for the Art Directors Club, and was a judge for both the Viewbook Photostory contest and the APA Tell Us A Story competition. She lives in Brooklyn with her husband, Zolton, and Affenpinscher puppy, Selma Lou.
Sponsored by:
APA|NY Image Makers Lecture Series
Bruce Byers + Lori Waselchuk
Monday, January 18, 6:30-8 p.m.
Admission: Free (seating is limited)
*No Advance Registration is required
SoHo Apple Theater, 103 Prince St (between Mercer and Greene)
Please join us for a post-lecture social!
We'll provide some appetizers and have a cash bar.
The Cupping Room
359 W Broadway (between Broome and Grand)
Sponsored by:
Bruce Byers
To Make a Change...
www.brucebyers.com
Image ©Bruce Byers
Bruce Byers is a photographer in the tradition of Cornell Capa – the “concerned photographer”. He has been capturing images for 40 years and through his work, aims to tell stories and to make a difference in the lives of people who otherwise do not have a voice.
Byers has been based in New York City since 1975, and in addition to his many trips abroad with non-profits, he has shot for a variety of clients in the realms of high fashion, travel, and advertising.
The year 2006 marked the start of documenting medical missions first in Cambodia and subsequently in Vietnam, Bangladesh, India, China and most recently in 2009, the West Bank.
The missions Byers has documented helped children with medical needs their families could not afford. The operating room is only part of the story as Bruce makes his way into the town, homes and lives of his subjects.
His clients include AT&T, Men’s Heath Mag., Volkswagen, Bank of NY, Skidmore Owings & Merrill, Macy’s, McNeil Pharmaceutical, and GlaxoSmithKline.
Byers is represented by The Old Print Shop Gallery in New York and has also exhibited his work at Bonnie Benrubi Gallery, The Bremen Presseclub in Germany, and Loyens Loeff in Amsterdam. His photographs are also in the T-Mobile Permanent Art collection.
Lori Waselchuk
Louisiana Projects
www.loriwaselchukphotos.com / www.gracebeforedying.org
Image ©Lori Waselchuk
Lloyd Bone #73857 drives the funeral hearse at Angola Prison in Louisiana, 2007
Lori Waselchuk is a documentary photographer and arts activist who hopes to make photographs that contribute to dialogues about social justice. Waselchuk’s photographs have appeared in magazines and newspapers worldwide including Newsweek, LIFE, The New York Times, and The Los Angeles Times. She has produced photographs for several international aid organizations including CARE, the UN World Food Program, Médecins Sans Frontières, and The Vaccine Fund.
Waselchuk is a recipient of the Aaron Siskind Foundation’s 2009 Individual Photographer Fellowship; a 2008 Distribution Grant from the Documentary Photography Project of the Open Society Institute; the 2007 PhotoNOLA Review Prize; and the 2004 Southern African Gender and Media Award for Photo- journalism. Waselchuk was also a nominee for the 2009 Santa Fe Prize for Photography; a finalist in the 2008 Aperture West Book Prize; and a finalist in the 2006 and 2008 Critical Mass review.
Lori Waselchuk exhibits her work internationally in solo and group shows. Her work is included in several photography books including A Day in the Life of Africa (2002) and Women by Women: 50 Years of Women’s Photography in South Africa (2006).
CURRENTLY, she continues her work in Louisiana with a project on the bridges of New Orleans with the generous support from the Baton Rouge Area Foundation.
Waselchuk will show images from two of her current projects:
Grace Before Dying is a documentary about the inmate-run hospice program at Angola prison, Louisiana’s maximum security facility.
The Bridges of New Orleans tells a story about the city and its people using the bridges to visually and geographically frame its economies, cultures and histories.
APA|NY Image Makers Lecture Series
Lucas Foglia + Chip Forelli
Monday, December 14, 6:30-8 p.m.
Admission: Free (seating is limited)
*No Advance Registration is required
SoHo Apple Theater, 103 Prince St (between Mercer and Greene)
Sponsored by:
Image ©Lucas Foglia
Lucas Foglia: "Re-Wilding"
http://www.lucasfoglia.com/
Lucas Foglia (b. 1983) was raised on a small family farm in Huntington, Long Island. A graduate of Brown University and a current MFA candidate at Yale School of Art, Foglia exhibits nationally. His photographs are included in permanent collections including the Museum of Fine Arts Houston, Rhode Island School of Design Museum of Fine Art and the Margulies Collection.
Image ©Chip Forelli
Chip Forelli: "A Vocation and Avocation in Photography"
http://www.chipforelli.com/
Chip Forelli’s photographic career encompasses 25 years as a professional photographer with international gallery representation and publication credits including the cover of and a feature profile in Communication Arts, Photo District News, Graphis, Black & White magazine, Lenswork, and Lürzer’s Archive. Solo exhibitions of his work have been at the Steinhardt Conservatory Gallery of the Brooklyn Botanic Garden, the Mercedes Benz Gallery of New York, the Art Institute of Atlanta, the Whyte Museum of the Canadian Rockies and Hoopers Gallery in London, England. In reviewing the shows, the New York Times has noted, “these photos cover an impressive range of ideas and interpretations... revealing uncanny simultaneous experiences with alternating haze and hard edged clarity... absorbing examples that tease perception and intense compositions that bring in an otherworldly lighting contribute to a spiritual quality.”
In addition to photographing purely for himself, Forelli’s travels also take him on assignment where he works with prestigious advertising and corporate clients photographing campaigns for BMW, Land Rover, AT&T, Eastman Kodak, Eclipse Aviation and pro bono work for Doctors Without Borders.
Originally trained as an architect and musician, Forelli was drawn to photography because it shares with architecture and music "the demand for a fine balance between aesthetic sensibility and craft - if you alter the balance, you run the risk of becoming overly conceptual or preoccupied with technique."
Forelli has lectured and gives seminars at PhotoExpo, the Art Directors Club of New York and numerous photographic organizations. He also has taught at the International Center of Photography in New York City and the Maine Media Workshops in addition to leading independent workshops overseas. Top awards have been given to him from Communication Arts, Lürzer’s Archive, Graphis and the Carnegie Museum of Natural History.
Chip Forelli lives in the Upper Delaware River Valley of Pennsylvania with his wife, Gloria, and three sons, Jake, Cris and Ryan.
Chip Forelli: Artist Statement
My creative quest is the discovery of visual gifts - those precious instances of unrevealed beauty that we unknowingly encounter every day. Much is to be gained by embracing these opportunities.
Experiencing beauty, whether occurring naturally or introduced by the hand of man, is a primal need in society that I would put on par with the need for sustenance and love. To convey it, we have relied largely upon the arts through the ages. However, beauty is in short supply in the art world today, so I want to do my part in redirecting our attention to that which elevates and enriches the spirit and gives us hope - our society needs this more than ever. An integral part of this process is the rekindling of the qualities of childhood that should never have been lost - curiosity, exploration, discovery and wonder. It takes some effort, but the payoff is great. We need to literally and figuratively unplug the TV - to detach ourselves from the piped-in influence of a tabloid/sitcom/reality TV culture that dulls down our senses while acting as a substitute for imagination. Once we do this, we open ourselves to the possibilities. And then, with no preconceived notions clouding our vision, we can recognize and celebrate beauty - it feeds and replenishes the soul.
The emotional high I experience when encountering these visual gifts is relived through the making of expressive photographic prints of these overlooked and underestimated, but finally vindicated subjects.
Presented by Gotham Media Ventures
Digital Cocktails:
Believable Imagery
When Should We (Dis)Believe Photos and Why
Featuring APA National President Theresa Raffetto
Thursday, December 3, 2009
7-9 p.m.
Wine Reception 7:00pm-7:30pm
Panel 7:30pm-9:00pm
Location:
VII Gallery Dumbo
28 Jay Street, Dumbo - Brooklyn
2 blocks west of York Street station (F train)
Price:
FREE
Register Here
The pen is mightier than the sword but in our increasingly visual culture maybe the image has become the automatic weapon, with unprecedented power for communication and with very real consequences. We swim in a visual culture and yet like fish in water we hardly think about significance of the medium that envelops us: information, news, advertising, pop culture, celebrity portraits and not to overlook our family albums now online and public at Flickr, Facebook and elsewhere. The power of the photograph lies in its obvious immediacy and its assumed reality - but how much should we trust what we see in the digital age? As the 21st Century gets under way the power to make and distribute imagery has never been greater and we need to learn new skills to distinguish fact from metaphor, public from private, art from vernacular, truth from lies...
Panelists:
Stephen Mayes Director, VII Photo, representing thirty globally recognized photojournalists
Kira Pollack Director of Photography, Time Magazine; Fmr. Senior Photo Editor, NY Times Sunday Magazine
Theresa Raffetto Theresa Raffetto Photography, Commercial Photographer; President, Advertising Photographers of America
Fred Ritchin Professor of Photography and Imaging at NYU; Author of "After Photography" (2009) "A fascinating look at the perils and possibilities of photography in the digital age
APA|NY Presents David McLain: "Keeping it Real"
©David McLain
National Geographic photographer David McLain talks about using experience gained from his editorial background to bring brands to life in ways people recognize as authentic and real. Utilizing available light, real people models, and a streamlined production model, David does more with less to create images that make people feel inspired rather than sold to.
Tuesday, December 1, 6-8 p.m.
6-6:30 p.m. Check-in and social with drinks
6:30-7:30 p.m. David McLain presentation
7:30-8 p.m. Social with drinks
Admission: Free
RSVP is required to rsvp@apany.com by Monday, November 30, 3 p.m.
Seating is limited
Sony Style Store
550 Madison Avenue at 56th St, North Entrance
About David McLain
www.davidmclain.com
©Anne McLain
I regularly shoot feature length assignments around the world for National Geographic Magazine. My job is to work with every kind of person under any kind of condition and create timeless images for a client with the highest visual standards on earth.
Simply put, I tell authentic stories that engage people and inspire them to dream...
This experience informs my commercial work which revolves around bringing brands to life in ways people recognize as authentic and real. I want people to look at the images I create for companies and feel inspired, not sold to. In this sense, my commercial work is very personal and I seek collaborations with like minded clients who want to create work that is perceived as genuine because it is genuine.
More recently I have become passionate about the shifting media landscape and new possibilities for visual communication. To embrace these changes, I co-founded Merge, a boutique company dedicated to telling brand stories through still photographs and moving images that unfold seamlessly across an array of media, from Print to web to Television and back.
At home, I live with my family in a 200 year old farmhouse with a big post beam barn on 2 beautiful acres just outside of Portland, Maine, a place that has always triggered a instinctual sense belonging in me. My family, my home, and Maine ground me and fuel the boundless sense of possibility and hope I bring to my work.
I continually marvel at how endless the opportunities are. Now is the time to start exploring them.
About Sony Artisans of Imagery
The Sony Artisans of Imagery program is influencing the next generation of photographers, both professional and consumer. To celebrate the program’s first-year anniversary, Sony recently showcased its six professional photographers’ images at Aperture Gallery. Each photographer displayed select images exclusively shot with Sony’s α900 digital SLR camera during the last year all over the globe, including England, India, Madagascar, Thailand and the United States.
Throughout the year, these photographers have been lecturing and providing educational workshops at U.S. universities and photography festivals. Additionally, their work has been published in books, editorial content, advertising campaigns and worldwide exhibitions.
Based on synergies between their unique styles of photography and Sony’s line of α DSLR cameras, Sony hand-selected six professional photographers to be included in its professional photographer program, Artisans of Imagery. These pro photographers include Andy Katz, Me Ra Koh, David McLain, Christina Mittermeier, Brian Smith and Matthew Jordan Smith.
Sponsored by:
APA|NY is a sponsor of FPS Fest
ROOT Brooklyn
131 N 14th St
Brooklyn, NY 11211
Tuesday, November 17
Doors 6 p.m. // Entry Fee $5
Send your RSVP to rsvp@fpsfest.com
APA|NY Image Makers Lecture Series
David H. Wells + Bill Cramer
Monday, November 9, 6:30-8 p.m.
Admission: Free (seating is limited)
*No Advance Registration is required
SoHo Apple Theater, 103 Prince St (between Mercer and Greene)
David H. Wells: It's the Journey, not the Destination (but who doesn't like a good destination shoot?)
©David H. Wells
David H. Wells (www.davidHwells.com) is a freelance documentary photographer and photo-educator based in Providence, Rhode Island. He is affiliated with Aurora Photos (www.auroraphotos.com) and specializes in intercultural communications and the use of light and shadow to enhance visual narratives. He has received two Fulbright fellowships, a grant from Nikon/N.P.P.A. and fellowships from the New Jersey, Pennsylvania and Rhode Island Councils on the Arts.
His work has been show around the world in over fifty exhibitions and featured in one-person exhibits at Brown University, the University of California at Berkeley and Harvard University among others. The work has also been part of group exhibitions at the Houston FotoFest and the Visa pour l'Image Photojournalism Festival in Perpignan, France. Portfolios of his work have appeared in American Photography Four, Camera and Darkroom, Communication Arts Photography Annual, Graphics: The Human Condition, Photo District News, Photo Magazine, Photographers International and Zoom.
He has produced images for local, national and international clientele. Past assignments have been for Life Magazine, National Geographic Publications and the New York Times Magazine to name a few. He has produced 16 photo-essays for the award winning Philadelphia Inquirer Sunday Magazine. He has done work for corporations such as Consolidated Natural Gas and DuPont, as well as work for the Ford Foundation and the New Israel Foundation, among others. He is a member of the American Society of Media Photographers (ASMP,) Creative Eye and the National Press Photographer’s Association.
He has taught workshops at the International Center for Photography in NYC and at the Maine Photographic Workshops. David has recently launched an online educational tool with video podcasts and other useful information for photographers. It is called “The Wells Point”, and the website is http://thewellspoint.com/.
Bill Cramer: An Obsessive-Compulsive's Guide to Branding and Marketing
©Bill Cramer
Bill Cramer is founder and CEO of Wonderful Machine, a web marketing portal dedicated to promoting commercial photographers to art buyers worldwide. He is also a successful photographer in his own right, specializing in environmental portraiture for clients such as Time, Forbes, Business Week, BBDO, Bauer Hockey, and Comcast.
After graduating from Penn State in 1985, Bill began his career as a freelance photojournalist, working for the Associated Press and The New York Times. He assisted many prominent photographers, including fashion photographer Steven Meisel. Over time, his interests grew to include portraiture, where he now concentrates his efforts. He has received a number of industry awards, and has been included in Communication Arts Photography Annual three times.
In 2007, Bill created Wonderful Machine as a "source book on steroids." In addition to providing clients with a carefully chosen roster of photographers in every specialty, worldwide, Wonderful Machine actively promotes those photographers to art buyers using email campaigns, print mailers, magazine ads, phone calls, and portfolio reviews. Wonderful Machine has since grown to over 400 photographers in 50 cities around the U.S. and 50 countries around the world. And they were recently featured in Photo District News.
Sponsored by:
The Photographer's Survival Guide for Today's Market
Presented by Amanda Sosa Stone and Suzanne Sease
APA and Agency Access present a 2-hour seminar on Friday, October 23 by the experienced portfolio and marketing consultants: Amanda Sosa Stone and Suzanne Sease.
Friday, October 23
1:30 p.m. Social with refreshments
2-4 p.m. Event
Studio 225 + Baglio Photo Studios
225 W 28th St (Between 7th and 8th Avenues)
New York, NY 10001
$55 APA Members
$55 Students
$65 Non-Members Not a member? Join APA today!
(Fee includes a copy of The Photographers Survival Guide Book)
Prizes: Everyone who attends will be entered in the sponsorship raffle
Agency Access Membership
liveBooks Folio Site
Brand Envy Consultation
BlinkBid software package
ABOUT
Today’s photography assignment world is changing dramatically. With so much world devastation, economy worries, stock vs. assignment, etc…how is a photographer to keep up?
We are presenting a solution: “the photographer’s survival guide (for today’s market)”. This 2 hour program is for all levels of photographers - those who
are just starting and those who have been in the business for years and want to take it to the next level.
The program is a 2 hour presentation and each participant will receive a copy of the newly released book “The Photographer’s Survival Guide” printed through
Random House.
The guide covers everyday photography business basics to those uncomfortable “what do I do” moments in our industry. The basics include information on who
they need to market to, how to present it, copies of estimates expected by clients, copies of invoices that are expected when you finish the project and everything in between, like crew expectation to making the client feel like, well, the client. The “what do I do” moments includes real life situations that arise in the industry.
The Survivor’s Guide is also a resource guide with helpful information, including correct usage terms, portfolio makers, website builders, printers, fulfillment houses, even the deadlines for the important award shows that are crucial to enter for greater success. The book includes a CD with 20 important and resourceful documents.
The bottom line…this is the photographer’s guide on how to survive in this industry.
This seminar will include a:
- Portfolio Review
- Brand Review
- Web Edit
- Estimate or Invoice review
- Agency Access List Build
If you would like to participate in a LIVE REVIEW contact us at: amanda@sosastone.com and send us your info to be selected (1 person per review will be selected) - take advantage of this opportunity.
LEAD SPONSOR
ADDITIONAL SPONSORS
APA SUCCESS TEAM WORKSHOP:
Let your images do the talking
Wednesday, October 21 with Amanda Sosa Stone and Suzanne Sease
The big question is: What are your hero images AND what do they sell... a product, a feeling, an emotion, an environment?
Image of Amanda Sosa Stone ©Chris Casler
Image of Suzanne Sease ©Donna Jernigan
Amanda Sosa Stone and Suzanne Sease will review your work and select your five (5) hero images. Then we have you tell us who you are as if we were your client and you must "sell" them to us (1-2 minute elevator speech). Then we will compare your words to your visuals. It's amazing what you will find out about yourself and your success teammates.
Former art buyers, Sosa Stone and Sease have an eye for images and their goal is to make you LOOK GOOD and be a QUICK SELL!!! Whether your interest is in editorial (you have to sell the viewer to read the article), advertising, graphic design (you have to sell a client's product), in house corporate (you have to sell the employees that their company is the best) or consumer (you have to sell a parent that you are the one to photograph their child) - you must know who you are and be able to show them visually and verbally. So, what do your hero images sell????
PROJECT: Send amanda@sosastone.com 10-20 of your favorite images (72 dpi, 8 x 10) and let us tell you which images are your hero shots. (must be received by October 12th)
ABOUT: Come and see the sample images of your peers, the selects the consultants have made and hear your teammates sell themselves.
This workshop is free for current Success Team members! Please send your RSVP to office@apany.com
DATE: Wednesday, October 21
4 p.m. Social
4:30 p.m. Workshop
LOCATION: Studio 225
225 W 28th St #2 (Between 7th and 8th Avenues)
New York, NY 10001
THANK YOU TO OUR SPONSOR:
Amanda Sosa Stone & Suzanne Sease are offering a "EXPO SPECIAL" team consultation for a discounted rate to APA members. Take advantage of this wonderful opportunity to meet and work with these 2 consultants.
Dates: Oct. 22nd & 23rd
EXPO SPECIAL CONSULT: $995
One hour consult
Website edit
Portfolio edit & mock up
Six month promo edit
Six Month email follow up check in
Marketing List build with marketing calendar
FEE: $995.00
To book your consultation, contact Amanda Sosa Stone at: amanda@sosastone.com
kbictures: "A Rare Pair"
Kate Barden + Bruce Cramer
©kbpictures
kbpictures is the collaboration of photographers Kate Barden and Bruce Cramer. The Philadelphia based team produces compelling images of people for editorial and advertising, shooting both assignments and stock. Concept-driven, the colorful and often quirky photographs tell stories both real and imagined.
Their images are arresting for their high production value and the fact that their subjects are almost all "real" people. Through their recognizable and personal style, Barden and Cramer both create and reveal stories about individual lives, communities and the American experience. Earlier this year, they were recognized with a Juror's selection award in the 2009 APA|NY Photo Contest.
Amy Eckert: "Manufacturing Home"
©Amy Eckert
Amy Eckert is an artist currently based in Minneapolis. Her work was included in the 2008 Photo District News Photo Annual, and in group shows at the powerHouse Arena in Brooklyn, as well as the Museum of Fine Arts, Houston. Her work has been featured in the DUMBO Arts Festival, Voies Off in Arles, France, The Waiting Room Gallery, Minneapolis, as well as numerous publications including Dwell, The New York Times Magazine, and Visionaire. Her project “Manufacturing Home” was a finalist for the 2009 Center, Santa Fe Project Competition.
Amy received her BFA from the Massachusetts College of Art in 1993, and her MFA from the Milton Avery Graduate School of the Arts at Bard College in 2001. She is on the faculty of the School of Visual Arts, in New York City, while also shooting assignments for commercial and editorial clients throughout the country.
Sponsored by:
BETH GALTON: "Not Just Food for Thought"
www.bethgalton.com
©Beth Galton
Beth Galton, one of New York's top food and still-life photographers, graduated from Hiram College with a degree in studio art. After much soul searching she found her way to a job as a photo assistant and worked for many different photographers learning her craft. While working full time for Michael O’Neil she put together a portfolio eventually leaving and starting her own business. Her attention to detail and strong sense of composition has allowed her to acquire a noteworthy client list including; Campbell’s Soup, Kraft Foods, Philly Cream Cheese, Wendy’s, McDonalds, Post Cereal, Bath and Body Works and Amala cosmetics to name a few. Beth’s photographs have been published in many cookbooks and her work is exhibited periodically. She has received numerous awards from the Art Director’s Club, One Show, Creativity Show, Communications Arts, Graphics, the International Festival of NY and most recently named one of Lürzer’s Int’l Archive’s ‘200 Best Advertising Photographers’ of 2008.
TIMOTHY HOGAN: "Work Hard and Be Nice to People"
www.timothy-hogan.com
©Timothy Hogan
Technically exacting and graphically driven, Timothy Hogan’s award winning photographs intertwine ideas of elegance, perfection and mystery. Combining an intensely self-motivated nature with an acute fascinatination of form, light and texture, his career has evolved to include both beauty and still life for numerous advertising and editorial clients. Never one to turn down a challenge, Timothy continues to experiment and evolve on a constant basis. He currently splits time between Brooklyn, London and his surfboard.
Sponsored by:
Anne Hathaway for 'Art & Soul' ©Brian Smith
Brian Smith: Advocacy for the Arts
Pulitzer Prize-winning photographer Brian Smith will speak about his latest project, photographing 'Art & Soul' for The Creative Coalition. The project features Smith's portraits of celebrities along with personal messages from each artist on how exposure to the arts inspired them and positively impacted their lives.
Over 100 celebrities including Anne Hathaway, Ellen Burstyn, Tony Bennett, Harry Belafonte, James Denton, Jamie Kennedy, Alyssa Milano and Taye Diggs have been photographed for 'Art & Soul' with the goal of producing a coffee table book aimed at raising the public awareness of the importance and impact of the arts by allowing creative artists to use their celebrity to shine a spotlight on the importance of the arts and arts education.
In May of this year, Tim Daly, Dana Delany, Alfre Woodard, Kerry Washington and Barry Levinson of The Creative Coalition presented the series to The White House and Congress as part of their successful effort to lobby for increased funding for the arts and arts education. Smith will discuss the story behind the commission, his approach to the shoot and the significance of being able to use his photographs for arts advocacy.
Bio:
Sony Artisan of Imagery Brian Smith has been creating bold, graphic images of celebrities, athletes and executives for advertising, magazines and corporations for more than 25 years. Smith's photographs of famous and infamous faces of the noteworthy and notorious have graced the covers and pages of hundreds of magazines.
His first magazine photograph appeared in LIFE Magazine when Smith was a 20-year-old journalism student at the University of Missouri. Just five years later, Smith won the Pulitzer Prize for Spot News Photography for his photographs of the Los Angeles Olympic Games. He was again a finalist for the Pulitzer for his photographs of Haiti in Turmoil. His photograph of Greg Louganis hitting his head on the diving board at the Seoul Olympics won first place in both World Press Photo and the Pictures of the Year.
Smith has been featured on the cover of the Photo District News Portraiture Issue, Communication Arts Photography Annual, American PHOTO and Pop Photo and has appeared on the Fine Living Channel. He is the President of Editorial Photographers and a member of APA. Smith is based in Miami Beach Florida and his work can be seen at briansmith.com and briansmith.com/blog
Sponsored by:
Image by Christian Oth
Sponsored by:
ABOUT CHRISTIAN OTH:
http://www.christianothstudio.com/
Chosen by respected trade bibles American Photo and Photo District News as one of the world's best wedding photographers, Christian Oth has redefined the art of wedding photography. His relaxed approach to telling the wedding story with a fashion forward and editorial eye has earned him the adoration of both an esteemed clientele and top photographers.
Born in Austria, Christian has lived in New York for 18 years. He studied at Manhattan's renowned International School of Photography and has quickly emerged as one of the city's premiere photographers. He is a regular contributor to The New York Times Magazine, where he has photographed such distinguished individuals as Alec Baldwin, Isabella Rossellini, George Soros and Francis Ford Coppola to name just a few. His fashion and portraiture work has appeared on the editorial and advertising pages of top European and American publications, including Town & Country, Martha Stewart and Vogue.
In 2002, Christian began photographing weddings and opened his own boutique studio in the heart of New York's Chelsea district in 2005. It's an ideal marriage. He brings a gifted eye for detail, ability to capture simple moments and appreciation for weddings' beauty and significance that has allowed him to perfect his craft.
Christian's has a long list of impressive clients, including actress Amanda Peet, former executive producer of Sex and the City Cindy Chupak, Melanie Bloom, and many notables from the recording, motion picture and journalistic professions."Weddings are a fascinating artistic outlet. I look for the unscripted moments that convey the pure emotion of the day. These moments tell the true story of the wedding day and all the joyful memories a couple will treasure." -- Christian Oth
Christian's clients and editorial credits include:Apple Computer,The New York Times Magazine, Vogue, Martha Stewart Weddings, Oprah Magazine, New York Magazine, Grace Ormonde, Elegant Bride, InStyle Weddings, Forbes, U.S. News, Photo District News and American Photo.
APA|NY is pleased to announce Selina Maitreya is exclusively launching her new program, Survive?? Think THRIVE! on Thursday, June 18, 6:30-9 p.m. at Eagles Nest Daylight Studio. (Selina will also do a small Assistants Group Consultation and Invididual consultations, scroll down for further information.) Maitreya is the owner and founder of Port Authority and author of Portfolios That Sell and How To Succeed In Commercial Photography: Insights from a Leading Consultant (Allworth Press September 2007).
Maitreya is convinced that photographers need to focus their efforts on building businesses that will THRIVE, not merely survive. Her current program, Survive?? Think THRIVE! uses real life examples that illustrate the steps photographers are now taking to move from survival mode to prosperity. The presentation will be followed by an extensive Q&A session.
Photographers Will Learn:
• The TRUE difference between surviving and thriving in today’s business market
• The steps other photographers are taking to ensure that their business will thrive!
• What constitutes a competitive product to today’s assignment photo buyers?
• How to match their vision to different industries
• How to bring sales back into the marketing equation
• How to successfully utilize traditional (direct mail, email, web portals, blogs) and online (Flickr, Twitter, Facebook, LinkedIn) social networking marketing tools
• How to determine whether an agent or a marketing assistant is the right team player for them and how to find them.
* Copies of How To Succeed In Commercial Photography: Insights from a Leading Consultant will be on sale and Selina will happily sign her name and scribble a note.
WHAT: Surive?? Think, THRIVE! with Selina Maitreya
WHEN: Thursday, June 18, 2009, Doors at 6:30 p.m. (come early to enjoy refreshments and socialize), Program 7-9 p.m.
WHERE: Eagles Nest Daylight Studio
259 W 30th St, between 7th and 8th Avenues, 16th Floor
ADVANCE REGISTRATION: $15 APA Members / $20 Students (with valid ID) / $25 Non-Members
AFTER JUNE 16 / DOOR: $20 APA Members / $25 Students / $25 Non-Members
ADVANCE REGISTRATION IS NOW CLOSED - THERE ARE A FEW SPACES LEFT AT THE DOOR
Join APA today and attend this event FREE! If you have been thinking about joining or renewing, now is the perfect time, by taking advantage of this offer!
Also, receive three months of membership free with the special “Three for Free” promotion!
Visit www.apanational.com
Contact the APA|NY office with questions:
Email office@apany.com // 212.807.0399.
THANK YOU TO OUR SPONSORS
Agency Access provides cutting-edge marketing services to allow photographers, illustrators, reps and stock agencies to showcase their work to top industry creatives. Through highly targeted and customized list memberships services, e-mail marketing and design, direct mail services and consulting services, Agency Access provides tools that can assist in communicating creative talent and expanding business. All APA members receive 15% discount on Full Access memberships.
EAGLES NEST DAYLIGHT STUDIO "NEW YORK'S PREFERRED DAYLIGHT RENTAL STUDIO"
WHAT ATTENDEES ARE SAYING ABOUT SELINA'S PRESENTATION
"Succinct, on target for those that want to get to the next level of their business from the inside out- starting with first things first."
George Fulton - Columbia, SC
"The best seminar I have ever been to in all the years I have attended PHOTOEXPO"
J. Stevens - New York,NY
"Selina was amazingly generous with her research and information. Her candid and revealing approach with the audience was refreshing to say the least! The program was visually exciting, and easy to understand, Create from the inside out! From the talk on campus here at RIT and around town Selina inspired all of us !"
Sandra St.James
Marketing agent/ Tim Wilkes Photography - Rochester, New York
"The program was excellent. Selina's grasp of the photo buying community was most enlightening."
Chuck Savage, - Richmond VA
"Creating portfolios was great, it left me wanting more..."
Joel Silverman - Atlanta ,Georgia
"Well done, exciting and loaded with information!."
Del Brown - Madison, WI
"Thank you. You made me feel that there are no limits."
Joe Glynda - Glenview, IL
"Excellent, well thought out, presented with conviction."
Phillip Parker - Memphis, TN
THIS IS YOUR CHANCE TO MEET ONE-ON-ONE WITH SELINA!
Selina is available for ONLY SIX, TWO-HOUR individual consultations on June 19 and 20. Please contact her directly for information 978.263.6822 or selina@1portauthority.com
TWO LUCKY PHOTOGRAPHERS will receive their consultations for a special discounted fee. The night of Selina's program, two names will be drawn.
*In order to be eligible for the contest, photographers need to have spoken to Selina, made an appointment and sent in their deposit of $300 for a consultation.
Individual consultations: This is your chance to meet
one on one with Selina.
She will work with each photographer for 2 hours; Prior to the consultation
Selina will speak with them to arrange an agenda for the consult. Portfolio
reviews, web reviews, and sales and marketing program development are all
options for a consult.
FEE: $600 for two hours
WHAT CLIENTS ARE SAYING
“Selina has a graceful way of cutting through the distractions and defining the heart of the issue. Her intuition about what art-buyers want in a portfolio viewing is invaluable for an emerging photographer. Not to mention her warm, nurturing personality creates an environment within a consultation that allows for profound self-awareness and real exploration, always with an eye toward the pragmatic application of one’s vision.”
Tait Simpson
NYC
"Working with Selina has changed the way I approach my work, the perspective of how others see me and how I see myself. Others may think it extravagant, to work with a consultant, but to me it is necessary. It’s going for your Ph.D in photography and business with a private tutor: learning the nuance of portfolio development, marketing, follow up, and most importantly, a lesson taken right out of advertising agencies, creating a strong brand and image. Without it I’m just another photographer on the bottom shelf of the supermarket aisle hoping someone will notice me."
David Wagner
NYC
THANK YOU FOR YOUR ENTRIES! |
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Thursday April 2nd, 2009 - 6-9 PM
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The panel is comprised of three attorneys, all experts in the field of copyright law and infringement, one photo agent, as well as a senior art buyer and a print production manager from the advertising agency side—all of whom have in-depth experience with a wide range of issues. We will draw on real-life case studies pertaining to these legal topics, and our panelists look forward to taking questions during the Q&A portion of the evening. We will address and discuss such topics as:
Don’t miss this exciting group of experts who can help guide and educate you in the sometimes tricky but essential business of protecting your work. Here is some feedback from last year’s sold-out event: “HUGELY informative and useful” Jim Jatcko "Great discussion. Helpful and maddeningly
frustrating all at the same time... “Many thanks for this informative forum… This panel is suitable for all levels and is especially important for anyone who is interested or involved in the business of licensing their creative works.
CLICK HERE FOR PANELIST BIOS AND ONLINE REGISTRATION
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Get schooled on what commercial and editorial photo editors and image buyers really want in a photographer’s website. Grover Sanschagrin, PhotoShelter co-founder and photographer website guru, will discuss the designs and features that will help grow your business online. PhotoShelter recently surveyed 550+ global image buyers at ad agencies, magazines, newspapers, design firms, corporate design groups and more – and learned all about the designs and features that your clients feel most passionate about. He’ll deliver clear guidance on what to do – and what NOT to do – if you want to sell more photography and get more assignment work via your website. In addition, Grover will cover the essential marketing tactics you should be using today to get your work found online, like Search Engine Optimization basics and social networking. Key website areas that will be discussed include:
Don't design or buy a new website without this information! Plus, attendees are invited to submit their websites for an opportunity for brief live critique. |
This webinar is being offered FREE for current APA members only! Register Online Here: https://www2.gotomeeting.com/register/312745117 WHAT: "Buyers Weigh In: Websites
That Work" - Free webinar for APA members Sponsored by: |
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Thursday March 19th,
2009 6:00-9:00 PM |
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Also Covered:
What you will come away with:
With QuickBooks you will:
QuickBooks System Requirements:
Questions & Answers time
*While every precaution has been taken in the preparation of this seminar, the presenters assume no responsibility for errors or omissions, or for damages resulting from the use of the information or materials disseminated at this seminar. QuickBooks is a registered trademark of Intuit, Inc. |
About the Presenters: JOHN DEANE John Deane is a Certified QuickBooks ProAdvisor as well as a working professional photographer and member of APA. Before becoming a photographer Mr. Deane was a financial controller in book publishing, the restaurant business, and later for a New York fashion designer. Including the time managing his own studio and photography business in midtown, he has over 35 years experience in accounting, and uses QuickBooks Pro for Mac to manage his finances. As a photographer he has worked for many national and international magazines and clients and published a book of dance photography, Acts of Light, Martha Graham in the 21st Century, in 2006. He is an avid member of APA, and in 2007 he won first prize in the Legacy category in the annual APA National Photo Competition. QuickBooks
for Photographers Seminar JOSEPH SCUTELLARO Joseph F. Scutellaro, CPA, is the Partner in charge of the Tax Department at Jump, Scutellaro and Company, L.L.P., Toms River, NJ. Mr. Scutellaro has specialized in Taxation since 1985 and over the past 20 years he has been involved in ever aspect of tax practice including individuals, partnerships, S-corporations, large multi-state consolidated tax returns and tax practice management. Mr. Scutellaro is a current member of the American Institute of Certified Public Accountant’s Tax Executive Committee, as well as the Chair of the Working Group on Tax Practice Quality Control. Formerly he was a member of the Tax Practice Responsibility Committee, where he helped author the AICPA’s Tax Practice Quality Control Guide. He also previously served as Chair of the Institute’s E-file Task Force and a member of the Tax Practice and Procedures and Member Tax Practice Improvement Committees. He is also very active in the New Jersey Society of Certified Public Accountants, currently serving as the Chair of the Professional Conduct Committee and a member of the New Jersey CPA Magazine Editorial Advisory Board. Previously he served two years as Treasurer of the NJSCPA, as well as Chair of the Finance Committee, Tax Resource Group and Federal Taxation Committee. He is a frequent lecturer and Author for the AICPA and NJSCPA on various technical tax topics as well as tax practice management and ethics.
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WHAT: QuickBooks for Photographers Seminar |
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Wednesday March 11th, 2009, 6:00-8:30 PM APA|NY presents the next installment
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Photographers Who Blog:
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Her work explores our evolving isolation from community, culture and the environment. She has been exhibited nationally and internationally and her work is featured in many private and public collections such as the Philadelphia Museum of Art, the Museum of Contemporary Photography, the Nevada Museum of Art, SMoCA and the West Collection. In 2006, Amy was a winner of the Saatchi Gallery/Guardian Prize for her Domesticated series. In 2007, she was named one of the top fifteen emerging photographers in the world by American Photo magazine and she won the Critical Mass Book Award. Amy's first book, Domesticated, was released in fall 2008. It won the best book award at the 2008 New York Photo Festival. Amy is represented by Robert Koch Gallery in San Francisco and Pool Gallery in Berlin. Website: http://www.amysteinphoto.com Photographer Andrew Hetherington was born in Dublin Ireland but now calls New York City home. A commercial and editorial photographer, his work has appeared in Wired, Details, GQ, Esquire and ESPN the Magazine. Selected as a Photo District News emerging photographer to watch in 2003 he has also won awards from American Photo, Communications Arts and American Photography. He is a featured artist in the Jen Bekman Project 20x200
where his first offering sold out most of its editions within the first
10 minutes of their offering. He is the author of the photo blog 'What's
the Jackanory?' and has also blogged for Foto 8 covering the 2008 New
York Photo Festival. Website: http://www.ahetherington.com/ |
WHAT: APA|NY and Apple Image Maker
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Wednesday February 18th, 2009, 6:00-8:30 PM APA|NY presents the next installment
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Lisa Kereszi: "Places of Escape"
Join us for an inspiring talk and show of images by Lisa Kereszi, Acting Director of Undergraduate Photography Studies at Yale University School of Art. An award-winning photographer herself, Kereszi is represented by Yancey Richardson Gallery in New York, where she has had two solo shows. Two other solo shows were held at Pierogi in Williamsburg, Brooklyn, and her work has been exhibited in group shows at the Whitney Museum, The Brooklyn Museum of Art, BAM, The Bronx Museum of Art and various other museums and galleries nationwide. Lisa Kereszi was born in 1973 in Pennsylvania, graduated from Bard College and holds an MFA from Yale. Early in her career, she worked as an assistant to Nan Goldin. Since 2000, she has taught at a variety of universities as a visiting artist/critic, among them ICP, SVA, NYU, Parsons, Vassar and UNC Chapel Hill. Much of her work can be seen on her website: http://www.lisakereszi.com. At this second in 2009 of APA|NY's Image Maker Lecture Series, Kereszi will show and discuss her work from the last 8 years, which consists mostly of details in interior spaces devoid of their usual inhabitants – those enjoyment seekers of one sort or another: strip club clientele, carnival goers, drinkers and escapists in general. The work is her close look at the way these experiences are molded by the containers shrewdly built for them. She will include work from Times Square, Coney Island and Governors Island, as well as new work that shows a move outside into the greens and browns of her current world, rather than just the blacks and neon reds and nighttime blues. She will also show forays into editorial work, and discuss balancing the two. You can see more of her work at the following links: http://www.andersonhopkins.com/kereszi/kereszi.html |
WHAT: APA|NY and Apple
Image Maker lecture with Lisa Kereszi |
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Sponsored by:
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January 26th 2009: Two Free Seminars Tips for Better Portfolio and Fine-Art Inkjet Prints |
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He has taught thousands how to improve their photography, workflow and digital print output at conferences, industry events, and educational institutions, including the PDN PhotoPlus Expo, PhotoImaging & Design Expo, Sony Digital Days, Macworld, the Arles Photo Festival (Arles, France), the School of Visual Arts, Columbia University, and the International Center of Photography (ICP) in New York. His book, 301 Inkjet Tips and Techniques: An Essential Printing Resource for Photographers, (Course Technology PTR), is a resource that covers many aspects of digital printmaking, and includes the imagery and advice of over 20 photographers and other artists. He also publishes the Inkjet & Imaging Tips Newsletter, available at www.imagingbuffet.com. The companion site for his book, www.InkjetTips.com, contains free PDF excerpts. |
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SAVE THE DATE: Saturday January 24th, 2009 - 10am-5pm (all day)
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Workflow Overview Includes:
This is an all-day workshop consisting of an overview lecture in the morning presented by Jodie Steen of 127 Productions, followed by a mock shooting assignment, and ending with output on large format inkjet printers. Space is very limited due to the hands-on nature of this
workshop. WHAT: Medium Format Digital Workflow
Workshop Pre-regsitration is required REGISTRATION
FOR THIS EVENT IS CLOSED |
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Wednesday January 14th 2009 - 6:30-8:00 PM APA|NY presents the next installment of the |
"Five Magazines Assignments that Changed my Life"
Join award winning documentary photographer, Justin Guariglia, as he shares the back story, and photos, of five life changing assignments he's photographed over the past decade. From child sex slavery dens in Cambodia, to sulfur mining in Indonesia, population issues in Bangladesh, to the night club bombings of Bali, and finally hopping on and off the fastest moving island in the world in Canada. An unusual behind the scenes, narrated presentation, not to be missed. Justin Guariglia (b. 1974) is a Photographer and Contributing Editor to National Geographic Traveler Magazine, and a regular contributor to Smithsonian Magazine. He was based in Asia for over a decade, before retuning to New York, and has worked on freelance assignments for over 50 publications worldwide. His recent book, Planet Shanghai (Chronicle 2008), has just been named by American Photo magazine as one of the best books of 2008, and his previous book, Shaolin: Temple of Zen (Apeture 2007), was named by PDN as one of the best books of 2007. More of his work can be seen online: http://www.guariglia.com
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WHAT: APA|NY and Apple
Image Maker lecture with Justin Guariglia |
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Sponsored by:
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Thursday January 8th, 2009 THE ART OF ESTIMATING & BIDDING: |
The bid has always been considered the much maligned “necessary evil” to getting gigs. It’s really all in your perspective. As soon as you step away from the spreadsheet stereotype that is associated with bidding, you’ll find a world of creative thinking and deal making that can make the process of bidding an interesting step to getting on the set. The key is to think like a Hollywood agent. When dealing with talent agencies, locations and rental houses, there is always a deal to be made. It’s just numbers, and you’re the one with the checkbook. Join APA|NY and our A-list panel on January 8th, 2009 for an informative, educational and entertaining evening and find out how you too can make sense of the estimating and bidding process - and set yourself up for a year of winning bids! The Art of Estimating and Bidding Panel will feature one photographer, one rep, one art buyer, and one producer. Lou Lesko of Blinkbid will moderate the discussion.
WHAT: The Art of Estimating and Bidding |
This event is made possible in part by: |
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SAVE THE DATE: December 18th, 2008 - January 17th, 2009 2008 APA National Photo Competition |
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Opening Night & Holiday
Party - December 18th WHAT: APA National Photo Competition
Winners Show - Opening Night & Holiday Party Coming to the party? RSVP to rsvp@apany.com (Show runs from December 18th, 2008 - January 17th, 2009) See the winners online here: www.apanationalcontest.com |
December 10 2008, 6:00-8:00 PM Success Teams Happy Hour |
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All Success Team participants are invited to join the APA|NY Board members for an end-of-year happy hour. This will be a great chance to connect with other teams, share a glass of wine and catch up on what’s new in the just-restructured Success Team program. We’ll give a short presentation to get you up to speed, and welcome your feedback and ideas on how to further advance the program. If you are an APA Photographer/Emerging member not yet on a team but interested in learning more about the Success Team experience, this is a perfect opportunity to chat with current participants and see what’s involved. Drinks and snacks will be served. RSVP before December 8th. (Read more about the Success Teams peer mentorship program by clicking here) |
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RSVP no later than December 8th to rsvp@apany.com |
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Wednesday December 3rd, 2008 - 6:00PM - 8:00PM "The Image Clinic" with retoucher Mark Beckelman |
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Is your sky blown out? If your images suffer from these or other common ailments and you aren't sure how to cure them, let our image doctors see if they can help. Bring in 1 or 2 troublesome images to the clinic and we'll see if together we can come up with a treatment plan.
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This is a hands on clinic led by professional retoucher Mark Beckelman We will have digital imaging specialists on hand to help solve most of the problems while projecting the work on a large screen. Attendees are asked to bring their own laptops. A wireless network is available, so attendees can help assist each other with their image problems, sharing techniques, ideas and solutions. Registered attendees will be asked to submit images prior to the event that we can use as class examples. You will also be able to pre-submit questions or suggestions for topics to cover during the workshop. About Mark Beckelman: A graduate of Rochester Institute of Technology, Mark has implemented advanced digital imaging solutions for advertising, graphic design, and professional photographers. He currently teaches Advanced Imaging Techniques at the Academy of Art University, and will soon be part of the faculty of the School of Visual Arts new online Masters of Professional Studies in Digital Photography program. www.beckelman.com |
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Limited to 18 participants, early registration recommended! Facilities graciously donated by the School of Visual
Arts MPS Digital Photography department |
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APA|NY and liveBooks present: |
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About Julieanne Kost: |
All attendees will be entered to win a copy
of Photoshop CS4 and Lightroom 2! |
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APA|NY presents the next installment of
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Wednesday October 15th, 2008 - 6:30 to 8:00 pm |
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Presenting the work of two very talented award winning photographers: Michal Chelbin Landon Nordeman |
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Michal Chelbin Her second book will be published by Twin Palms in fall 2009. |
Landon Nordeman
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WHAT: APA|NY and Apple
Image Maker lecture with Michal Chelbin & Landon Nordeman |
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Sponsored by:
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Photo © Tony Gale
Come one come all, photographers, creatives and crew. Bring a bunch of promo cards and show off what you do. Cozy up to the bar, catch some familiar faces and many new ones too. -> FREE
for APA Members (you must RSVP.
Want to get in free? join
APA!) RSVP is required! Email rsvp@apany.com to be added to the guest list Please note: what: APA|NY Summer Social & Happy
Hour |
Sponsored by:
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Selina Maitreya, owner and founder of Port Authority and author of the acclaimed books Portfolios That Sell and How To Succeed In Commercial Photography: Insights from a Leading Consultant is here to share her truth and offer guidance on how to carve a successful path for your business. "The truth" is the truth as Ms. Maitreya has experienced it and pondered it after more than 28 years of working for and with major commercial photographers. Selina has consulted and guided photographers of all disciplines and experience levels. She brings years of photographic business know-how and strong spiritual values to her consultancy, and uses that experience in the teaching materials that she develops. The current lecture, “I Know This Much Is
True” presents and outlines Selina’s uniquely holistic
and realistic view of life in photography. A truth that blends the
art, the business, the practical and the spiritual into a vibrant,
full life. |
This lecture is designed to help you to build a successful business on YOUR terms. Topics will include:
The event will also feature a Q&A period when Selina and her very special guest, commerical photo agent and former executive director of the Minnesota Center for Photography, Laura Bonicelli, will answer questions and engage in conversation with attendees. This is your chance to get personalized advice from two industry experts - without shelling out the big bucks! There will also be an opportunity to schedule one-on-one consultation times with The Princess (Selina, the Portfolio Princess). Please click here for more information and to read client testimontals. There are only 5 consultation spots left, do not hesitate to book soon if you would like to meet with Selina in person while she is in town! Here are some testimonials from past workshop attendees: "Succinct, on target for those that want to get to the next level of their business from the inside out- starting with first things first." George Fulton, Photographer www.georgefulton.com "Selina was amazingly generous with her research and information. Her candid and revealing approach with the audience was refreshing to say the least! The program was visually exciting, and easy to understand, Create from the inside out!" Sandra St James, Marketing agent, Tim Wilkes Photography
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Mark your calendars for this highly anticipated event! What: "I Know This Much Is True" with Selina
Maitreya Or... join the APA and attend this first event for free! If you have been thinking about joining or renewing, now is a great time to take advantage of this offer. If you have questions about membership categories or benefits, or if you are interested in joining today, call the APA|NY office at 212.807.0399 |
door prizes courtesy of:
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Click here to read panelist bios and see sample topics of discussion |
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On Thursday April 3rd, APA|NY is putting together a panel discussion on legal and copyright issues that affect photographers today. The panel will feature top attorneys, photo agents and art buyers discussing this important matter. We are seeking input from APA photographers who have been through litigation associated with their photography, whether it’s copyright infringement, contracts, licensing or other general legal issues. Please share your experiences and help us to shape this event and educate other photographic professionals. Send us an email at office@apany.com. Please include in your email whether you would be interested in appearing on the panel at the event. |
Description: Join moderator/instructor Louisa Curtis and a stellar panel line-up to talk about all things legal, copyright and licensing - the burning issues of the day for all photographers. The panel is comprised of two attorneys, both experts in the field of copyright law and infringement, two photo agents as well as two art buyers from the advertising agency side - all of who have in-depth experience with a wide range of issues pertaining to these legal topics and invite your questions during the event. To quote Jeff Schewe from the Key to Copyright Protection section on the APA National website - “When it’s created, it’s copyrighted, right? Well yes and no. In reality, a copyright without copyright registration is next to worthless.” We will address and discuss such topics as:
Don’t miss this exciting group of experts who can help guide and educate you in the sometimes tricky but essential business of protecting your work. This panel is suitable for all levels and is especially important for anyone who is interested or involved in the “business” of licensing their creative works. |
Click
here for panelist bios and to register for |
Sponsored by:
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What: Photo Show and EXPOSURES Fundraiser Party Join Advertising Photographers of America, NY chapter, for a night of photography and philanthropy. We are presenting selected work from the APA|NY 2008 Juried Photo Contest (and announcing the grand prize winners!), putting some fun items up for auction, and enjoying a glass or two of wine all in the name of a cause that we are passsionate about. The silent auction and print sales will benefit The Exposures Program - a cross cultural exchange program for youth from diverse communities. Exposures is committed to providing arts education opportunities at no cost to individuals from economically disadvantaged communities. Please join us on Tuesday March 18th in support of this valuable program! From an Exposures participant from New York City: |
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Stay ahead of the curve – come
see why you should be shooting medium format digital and get hands-on
training with the latest Leaf AFI Camera, |
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Workflow overview will include:
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This is an all-day workshop consisting of an overview lecture in the morning, followed by a mock shooting assignment. WHAT: Medium Format
Digital Workflow Workshop: WHEN: Saturday February 23rd, 10:00 AM - 5:00 PM WHERE: Calumet Photographic, 22 West 22nd Street, between 5th and 6th Ave. COST: FREE for APA members This workshop is now full RSVP to office@apany.com Presented by Jodie Steen of 127 Productions Sponsored by Leaf America, The Mac Group, Eizo, Xrite, Profoto, Pocketwizard, Sekonic, and Calumet Photographic |
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Many thanks to our main sponsor:
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Michael Grecco's Naked Ambition Michael Grecco is one of today's premier celebrity portrait photographers, recently capturing the images of luminary filmmakers as Steven Spielberg and Martin Scorsese and such A-list performers as Will Ferrell and Penelope Cruz. His editorial and advertising photography has been utilized by Time magazine, American PHOTO, Wired, NBC/Universal, ABC, GE, Pfizer, Canon, IBM, Yahoo! and many others. Michael’s dramatic and conceptual portrait work will illuminate a discussion of what goes into his imagery, both technical prowess and creative style. He will deconstruct the process behind shooting his recent celebrity portraits and discuss work from his new book, Naked Ambition: An R-Rated Look at an X-Rated Industry. This was a massive, six-year project that included producing a film of the same name. Come and learn more about the amazing journey of this provocative project and how it fits into the body of his work. The event will culminate with a book signing. |
WHAT: Naked Ambition - Lecture and Book Signing with Michael Grecco WHEN: Wednesday November 28th, 2007 - 6:30-9:30 PM WHERE: P.S. 122 COST: $10 APA Members & Students* Books will be available for purchase at the event |
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Online registration is now closed. You may pay by cash/check at the door. |
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*Students must show valid ID at the door to receive discount |
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APA|NY presents the next installment of the |
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Vegar Abelsnes was born 200 kilometers north of the Arctic
Circle, in Norway. As a young boy he was interested in the camera as a
mechanical device, but it was not |
Photo © Vegar Abelsnes |
In 1996 Vegar graduated from the San Francisco Art Institute
with a BFA in photography. He has exhibited his fine art work nation-wide
and in 1999 began working in the commercial arena. He no longer uses Russian cameras. He is represented by Doug Truppe and he recently completed a fun job with the Richards Group for a company called "Go RVing/RVIA" on location in West Virginia. He has a long list of clients, but some of the others are American Express, HP and Scandinavian Airlines. His website is: http://www.vegarabelsnes.com |
Theo Westenberger’s photos reveal her ease with a wide range of subjects, from celebrity portraiture to cuisine. She is equally at home photographing Academy Award-winning actors to capturing street food in Bangkok. Theo’s images always display a heightened sensitivity to her human subjects and the spirit within. |
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She has photographed the last three sitting presidents
and vice presidents as well as actors Clint Eastwood, Meryl Streep,
Jennifer Aniston, and Gael Garcia. She has also been featured shooting
in Montana for a segment of ESPN’s
Canon Photo Safari. Some of her clients include: National Geographic Traveler, Smithsonian
and Time Magazines. She has also created ads for She is a free agent and her website is: http://www.theowestenberger.com |
Photo © Theo Westenberger |
WHAT: APA and Apple Image Maker Lecture WHEN: Monday November 19th, 2007 6:30-8:00 PM FREE to attend, but seating is limited! Plan to arrive early |
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This lecture series is made possible by Apple and the following sponsors: |
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Firm handshakes, cocktail party chatter, stashing business cards in every pocket…we all know the networking drill. But is that really what networking is all about? Of course not. Networking is not just schmoozing. It’s the simple process of creating and nurturing relationships with other people – and it’s the most effective way to control your career path or grow your business. But if you want to get ahead, you must be strategic about your networking. |
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Here are just a few of the topics we will cover:
We’ll also focus on follow up so that when you get back to the office after meeting someone, you can pick up the conversation where you left off and you have something meaningful to say besides, "Good to meet you." Biography: Ilise Benun is a national speaker and the author of several books including, “Stop Pushing Me Around: A Workplace Guide for the Timid, Shy and Less Assertive” (Career Press, 2006), "Public Relations for Dummies (2nd Edition)" (Wiley, 2006), “The Art of Self Promotion,” “Self Promotion Online” and “Designing Websites:// for Every Audience.” (HOW Design Books). She is the founder of Marketing Mentor, through which she works closely with the "creatively self -employed," teaching them how to best develop their business through creativity, sell their services and talents and implement efficient systems and procedures to run the business smoothly. Her work has been featured in national newspapers and magazines such as The New York Times, The Washington Post, Toronto Globe and Mail, Inc. Magazine, Essence, Working Woman and many more. More info here. www.marketing-mentor.com or Sign up for her free email newsletter here: www.marketing-mentortips.com. |
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WHEN: Monday November 5th, 6:30PM WHERE: Eagles Nest Studio, 259 West 30th Street, 16th Floor |
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COST: APA Members $25 |
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Non Members $50 |
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Click here to see photos from the event
Click here for the write-up on PopPhoto.com
Presented by Suzanne Sease and Amanda Sosa Stone
Sponsored by Agency Access, BlinkBid, LiveBooks and Lost Luggage
Today's photography assignment world is changing dramatically. With so much world devastation, the dot-com market going bust, stock vs. assignment, etc... how is a photographer to keep up?
Join Suzanne and Amanda as they present solutions to this vexing problem.
Each participant will receive a "Survivor's Guide". The guide covers subjects ranging from photography business practices to those uncomfortable "what do I do" moments in our industry. It's a 60 page booklet with real estimates, production sheets and things to help you get the repeat business because of your level of professionalism. Including:
The Survivor's Guide is also a resource guide with helpful information, including:
The bottom line - This IS the photographer's guide on how to survive in this industry.
This seminar is now sold out. Please call the APA|NY office to be placed on a waiting list, 212.807.0399
WHAT: The Photographer's Survival Guide
WHEN: Thursday October 18th, 2007, 2:00PM - 5:00PM
WHERE: Calumet Photographic, 22 West 22nd Street, 2nd floor
COST:
APA Members APA Student Members ASMP* General Students* General Non Members
(* ASMP members and Students must show correct ID at the door to receive the discount)
In addition, all attendees will have a shot at winning over $2,300 in door prizes! Sign up today for a chance to walk away with a Full Access Membership to Agency Access (North American Edition- $925 value), a $925 credit towards a liveBooks website, a Brand Envy Consultation from Lost Luggage ($300 value) or a copy of BlinkBid estimating software (value $159)!
Thanks to the sponsors of this program:
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Welcome to the Digital age...where assignments (and fees) are down and competition is up. How can today's pro photographer adjust, identify and take advantage of the income opportunities left available to them?
Whether we as pros like it or not, "Stock Photography" has become the major source of imagery for today's photo buyers, designers and art directors, and in order to thrive and survive every pro photographer, no matter what their specialty, needs to understand this market and how they could possibly integrate it into their business model.
This fast paced seminar starts with an historical overview of the Stock Photo industry and progresses through the changes this buying (and selling) model has faced over the years, bringing us to where we are today. Throughout the seminar we will examine the various opportunities that photographers in todayís market have to create new incremental revenue streams.
Featured is Digitalrailroad.net Marketplace (www.digitalrailroad.net), the recently launched and highly acclaimed new image sales service that's poised to turn the industry on its head by returning control, opportunity and profit back into the hands of photographers - where it belongs!
Join us for an informative, educational and entertaining evening and find out how you too can maximize the opportunities available in this fast changing, highly competitive market.
WHAT: Breaking into the Marketplace SeminarAbout the Presenter: Ric Kasnoff has over 30 years experience as an award winning editorial and commercial photographer as well as having been certified by Apple and Adobe as an Expert and Instructor in many of the current professional level Digital Imaging applications. Passionate, informed and entertaining, Ric uses examples of his and other pro photographers "real world" experiences to illustrate the concepts presented during the evening.
Co-sponsored by:
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Monday, September 17, 2007
6:30pm-8:00pm
Apple SoHo Store
103 Prince Street
Free to attend
Aric Mayer: The Post-Documentary Landscape
Born in 1970 in Kenya, Aric Mayer grew up traveling with his American parents. He attended public school in Nairobi and then high school at Rift Valley Academy.
At the age of seven Aric was given his first camera and began a lifetime of making pictures. Coming to the United States at the age of 17, Aric first earned an Honors Bachelor of Science degree in psychology from John Brown University and then a Master of Fine Arts degree in painting from Pratt Institute. Once he was the US with a car and some free time, Aric found a continent-wide country with no borders or language barriers and few man-eating predators. He started driving and over the next decade made his way through every one of the 48 contiguous states.
A partial list of Aric's photography clients includes Bomb Magazine, where he is a contributor, Columbia Journalism Review, The Wall Street Journal, Harper’s Bazaar, Seventeen, Sony Entertainment, Comedy Central and MTV Networks. His work has been shown in New York City, New Orleans and Seattle.
Aric's work frequently deals with overlapping genres and aesthetics. In 2006, Aric produced, directed, shot and edited The Shop of Wild Dreams a 58-minute film created in collaboration with Danijel Zezelj and The Tiptons. Aric’s solo exhibition of color photographs at Gallery Bienvenu, titled Balance + Disorder: A Response to Hurricane Katrina and the Photographic Landscape, commemorated the first anniversary of Hurricane Katrina in New Orleans. That same year The Studio Museum in Harlem commissioned him to make a body of photographs in Harlem for publication in the museum's journal, Studio.
Aric lives in Brooklyn with his wife and two children.
aricmayerstudios.com
gallerybienvenu.com
Franco Vogt: My camera will actually make you slimmer, and other lies
Franco Vogt was born in Naples Italy, and as the son of a career Navy man, he has traveled the world more in the first 15 years of his life then most people do in a lifetime. His images reflect a European sensibility, stemming from the absorption of the many cultures and viewpoints he has encountered.
He works to evoke a sense of reality and simplicity in everyday scenarios, while bringing an underscored technical mastery to his vision. His use of color juxtaposes both the real and the fantasy, showcasing life in a series of poetic interpretations.
With influences ranging from Rothko to Pink Floyd to Alfred Hitchcock, Franco draws on many various sources to create his vision. Franco lives with his wife Lucia, and daughter Nora in a mid century modern house in Woodstock NY.
This free lecture series is made possible with the generous support of:
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Learn a step-by-step procedure to adjust and improve your images in a timely & efficient manner while preserving the integrity of the original, whether it be a scan or digital capture. This class will give you a solid understanding about how to evaluate your images and how and when to use various Photoshop tools. At the end of the 4 weeks you will have a new found confidence while working in Photoshop. This is not just a "tips and tricks" seminar, but rather a comprehensive course that will amaze you with how much you didn't know about this powerful program! There are handouts for each session.
Here's what you'll be learning:
This 4-week course is taught by Maria Ferrari (www.mariaferrari.com), a commercial still life photographer in New York for over 20 years. She also teaches at schools and universities throughout NYC and holds workshops at various venues throughout the city. She has recently trained employees from major advertising agencies, design firms, museums, book publishers, pharmaceutical companies and corporate offices.
WHEN: Tuesday evenings: September 11th, September 18th, September 25th and October 2nd
6:00 - 8:30 PM
WHERE: Held at Calumet Photographic, 22 West 22nd Street, 2nd Floor
COST: $400 APA Members, $450 Non Members
Here's what your fellow photographers are saying...
"This class is brilliant! I learned how to really use layers and masks, levels and curves properly. So now I have know-how & confidence. Thank you, thank you!" Tina Rupp, photographer www.tinarupp.com
"I can't believe how much I didn't know but thought I did. Thanks so much for all the very clearly delivered information!" Sarah Small, photographer www.sarahsmall.com
"After years of watching, and having the same things explained over and over again, I still didn't get it. After spending a couple of hours with Maria, it all started to make sense. Maria breaks it all down into very simple, easy to understand steps. She is absolutely invaluable. " Carl Zapp, photographer www.carlzapp.com
"I feel as if I've been given the keys to one of the most powerful tools in the world. I find myself chuckling at what I can now do. Through Maria's perfectly straight forward approach, I know why and when to use each tool. I don't sit around for hours anymore scratching my head." Mark Weiss, photographer www.smokeandmirrorsstudio.com
WHAT: APA|NY Summer BBQ
WHEN: Saturday August 4th, 2007
WHERE: Prospect Park, Brooklyn
The APA|NY Summer BBQ was a great success, blessed with perfect weather, delicious grilled goodies and scrumptious sides. Thanks to everyone who came out to the park last Saturday, and a special thank you to those who volunteered their time to make it all come together seamlessly: William Vazquez, Katherine Marks, Erika Hokanson and Luis Vazquez.
Success Team Shake Up!
Does your success team need a refresher... a bit of direction... are team members floundering... Are you wondering what a Success Team is, how it works and what the benefits are?
Join us on Saturday June 23rd when Angela Krass, National Success Teams Coach leads a workshop on Achieving Success with Goal Setting and Action Plans. Sheíll explain how to determine, set and achieve your goals. Refocus your creative direction and marketing efforts ñ tips, forms and strategies will be presented. These tools along with an openness to answer questions on all topics will get you started towards success. Current teams and members will benefit with a refresher in team dynamics, the role of the team liaison, getting over hurdles, resolving team issues and focusing on accountability.
After a successful career as an award winning producer, Angela founded FOTO+ART PROJX, a consultancy focusing on marketing for artists. FOTOPROJXís mission is helping artists understand and thrive in the advertising, publishing and art worlds. Few consultants possess the depth and breadth of Angelaís experience. In demand as a juror she participates in Houston International Fotofest, Critical Mass, International Color Awards, Spider Awards, Graphis Photo Annuals, and was photo editor of Graphis magazine. In March 2007, Angela was appointed the APA National Success Teams Coach to expand and develop the program and guide the establishment of new teams. www.fotoprojx.com
WHAT: Success Team Shake-Up
WHEN: Saturday, June 23rd, 2007, 10:00 am - 12:00 noon
WHERE: Some Studio, 150 West 28th Street, Suite 1602
COST: FREE to APA Members who are in a Success Team
$39 APA Members
$59 Non Members
APA|NY and Noble Desktop present...
WHAT: HTML Email Seminar
WHEN: DATE CHANGE
Thursday June 14, 2007, 7:00 -9:00 PM
WHERE: Noble Desktop
594 Broadway, Room 1202
COST: $25 Members, $50 Non Members
HTML email has become as popular form of communication for Enewsletters, advertisements, and other forms of information. This seminar will show you how to send HTML email in a variety of ways:
1. Using an Email Marketing Service (easiest and most efficient)
2. Using Outlook Express 6 on your PC
3. Using Thunderbird on your Mac or PC
WHAT'S NEXT! The future of portfolios, e-marketing, and imaging A seminar taught by Deanne Delbridge, presented by APA|NY
Need a fresh look at your future? deanne delbridge presents a seminar vital to your business! Jumpstart your motivation with ideas that make an impact! Deanne offers her positive analysis of the image market through dynamic visuals that will re-focus your creative direction and give you new ways to impress the marketplace. This interactive presentation broadens your perspective by showing what’s next in image development, portfolios, web sites, email campaigns and video podcast portfolios.
She covers hot tips on casting, directing, shooting stock, branding, promos and other essential topics which are included in a sixteen-page booklet that continues to energize you daily. You’ll also receive her five-page ‘what’s next’ article detailing over eighteen new global trends critical to staying ahead in the image game. Gain unique new tools that bring you breakthrough results immediately. Take advantage of this opportunity to expand your market with the power of fresh ideas. Be excited about the future and open to your possibilities!
when: tuesday, june 5th 6:30 - 9:30 pm
VENUE CHANGE
where: Calumet Photographic
22 West 22nd St (between 5th and 6th Avenues)
2nd floor
new york city
fee:
$55 for apa members
$75 General Admission
CREATIVITY & COMMERCE
-Where does Creativity begin and Commerce take over?
- Or, does Commerce always control Creativity?
These questions and more will be presented to our highly opinionated panel of industry creatives and photographers. We went straight to the “source” and asked them ourselves. Come hear their replies.
DETAILS: Thursday, May 24th, 2007
6:00 pm - 6:45 pm – Wine & Cheese Reception
7:00 pm - 9:00 pm - Program
Fashion Institute of Technology, Katie Murphy Amphitheater
7th Avenue @ 27th Street
COST: $20 APA Members ($25 at door)
$40 Non-Members ($45 at door)
MODERATOR:
Louisa J. Curtis is a creative consultant based in New York City. After spending a number of years in the commercial photography industry, she formed “Chatterbox Enterprises” to offer photographers a variety of creative consulting services – ranging from portfolio and image reviews to customized marketing packages designed to help refine your vision, target the appropriate audience as well as create and implement an Internet-driven business plan. Her experience ranges from Archive magazine, to the Black Book, photo representatives Watson & Spierman, PDN’s PhotoServe and ADBASE. Besides her creative and marketing consulting, Louisa also works as an event coordinator, panel moderator and seminar speaker.
PANELISTS:
Alexander Duckworth - President & Creative Director at Point One Percent
Alexander is the founder and president of Point One Percent, a communication shop that helps clients reach the point one percent of the population that is the wealthiest. Specializing in elevating the brand, he works with high-end/luxury accounts such as Tiffany & Co., Rolex, Williams & Sonoma, Barney's and Godiva chocolate. Celebrated for his ability to create intelligent communications for discriminating consumers, he has won countless awards including Clios, Addys and Pencils, as well as both CA and PDN magazine including the 2005 Photo Annual for General Advertising with client Harry Winston Jewelers and photographer Hans Gissinger, He is most proud of his recent campaign for Harry Winston shot with Richard Avedon, which will be going into the Smithsonian in 2012.
Keisha Lewis - Graphic Designer at L'Oreal USA Soft Sheen/Carson Products, Inc. As graphic designer/ art director for L’Oreal, Keisha manages creative development process for US Marketing. Her focus and specialty is communicating the styles and trends to the ethnic consumer. Current projects include art directing VIBE magazine’s Summer Style Guide featuring America’s Next Top Models, developing SoftSheen-Carson’s first 12-month Beauty and Product Calendar and Runway Trends in Haircolor Book. Through Keisha’s entrepreneurial efforts Kcl. Productions was established in 2003 providing design solutions for the young urban market. Keisha received her Bachelor’s of Arts degree with honors from Columbia College Chicago. Awards and honors include Columbia College Dean’s Award, National Who’s Who and L’Oreal’s Shining Star in 2005.
Enrique Heredia – Creative Director at Integrated Communications Enrique oversees the conceptual development and overall global branding for major pharmaceutical accounts. Enrique joined Integrated Communications in 1999 and has won every major creative award in the industry, including a Pencil from the One Show. His current print and interactive portfolio includes brand work and launch campaigns for Sanofi Aventis, Novartis, Ortho McNeil, Respironics and Bausch & Lomb. Prior to joining Integrated, Enrique worked on Madison Avenue in consumer advertising, where he developed numerous television campaigns, motion graphics, and experimented with new media. During the summer months Enrique can be spotted kiteboarding in Long Beach Island.
Michelle Chant – Art Buyer at Wieden + Kennedy Michelle Chant has been an Art Buyer for the past twelve years. Currently, she is at Wieden + Kennedy’s New York office working on Brand Jordan, nike, ESPN and Sharp Electronics. She recently produced print ads for the nike Air Force 25 campaign which included a portrait of iconic basketball players photographed by Sarah Friedman. Michelle has worked at many other ad agencies including 180 in Amsterdam, Fallon NY, Deutsch, J. Walter Thompson and Kirshenbaum & Bond.
Sarah A. Friedman – Photographer Sarah A. Friedman has had a passion for photography since she was a child growing up in Cleveland Ohio. She moved to New York City to hone her skills at the School of Visual Arts. Upon graduating in 1993, Sarah spent much of her time exploring the many different and colorful aspects of urban sub cultures. Documenting the daily struggles, triumphs, and tragedies of people who are often stereotyped and rarely understood, gave Sarah a unique perspective on the human experience. By 1998 she had moved successfully into the commercial and editorial arena with bold and complex “takes” on a wide assortment of subject matter. When she is not photographing Athletes, Musicians, CEO's, Celebrities, and the like, she can be found teaching photography courses at her alma mater. Clients include: Wieden+Kennedy/NIKE, Berlin Cameron & Partners/Boost Mobile & The Wall Street Journal, TLP/Pepsi, Def Jam, Interscope, BBC. Publications include: ESPN the Magazine, Vibe, Spin, Complex, Men's Health, The Guardian Weekend Magazine, People, The New York Times Magazine, Vice, Fortune Magazine.
Matthew Klein Photographer Matthew Klein studied art and architecture at Cooper Union, and visual communication at Parsons School of Design. As a commercial and editorial photographer he has received numerous awards. His exhibitions include Graphics in the City, Triennale di Milano, Milan, Italy, 1988 (3612 photographs describing the depth and scope of urban graphic expression, with Milton Glaser); and Work/Life/Tools, a traveling exhibition of photographs sponsored by the Steelcase Design Partnership. He has photographed fifty-seven cookbooks, and written one, The Joy of Ice Cream. Recent work includes packaging for BirdsEye Foods, Hunt's and MedLine; in-store advertising for PathMark Supermarkets, and for SuperTarget Stores; advertising campaigns for Lehman Brothers, Trump Vodka, eDiets, Elizabeth Locke Jewels, Brooklyn Beer, and others. He lives in New York City and Boyce, VA.
Sponsored by:
Why Wouldn't You Insure Your Body?
For Business Owners Seeking More Affordable Group Health Plans for Themselves & Staffers, Plus Sole Proprietors Seeking Discounted Individual Plans
Health & Disability Insurance Seminar
Thursday, May 17, 2007, 6:30 – 8:30 PM
WEALTH ADVISORY GROUP LLC
888 7th Avenue, Suite 301, NY, NY 10106
(next to the Brooklyn Diner on 57th Street between B-way and 7th)
FREE to APA Members
Refreshments will be Served
RSVP to 212-261-1852 or by Email
What is the potential cost to you and your family if you become hurt and can't work, if you become sick or disabled and your bills pile up? As a professional photographer, your hands, your eyes, and indeed, your entire body are your greatest assets. Having the appropriate health insurance in place as well as the right disability insurance program to replace lost income, might well be the most important investments in yourself, your business, and your career.
Taught by Aaron Schindler, a former photo agent turned financial advisor and author of the ASMP Bulletin’s Money Maters column, and Lance Stern, Financial Representative, this seminar will teach you about discounted sole proprietor health insurance plans that are typically 30% - 50% cheaper than individual policies. For studio owners with full time employees, you will learn about group health plans that are typically 20% to 40% cheaper than individual policies. Additionally, you will learn what carriers provide the better disability policies for photographers and how to apply for them.
© Amy
Stein 
Andrew
Darlow: Andrew Darlow is photographer, writer and digital
imaging consultant. He is the former Editorial Director of Digital
Imaging Techniques Magazine, and the current editor of ImagingBuffet.com.
He has appeared on WOR Radio (NYC) and Inside Digital Photography
TV, and his work has been featured in numerous magazines and websites,
including Photo District News, PDN Gear Guide, Popular Photography,
Rangefinder, Studio Photography and iMagazine (Japan).
